Lead Public Media Relations Strategist
Lead Public Media Relations Strategist
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1 Vacancy
Job Description
The SPLC is seeking a Lead Public & Media Relations Strategist who is passionate about racial justice!
The Lead Public and Media Relations Strategist will develop and implement targeted public and media relations plans to support the organizations goals securing highprofile political and issuesbased media coverage and managing press interactions.This role demands strong communication skills a collaborative mindset and a strategic orientation to advance the organizationsmission through effective media engagement.
Who You Are
Strategic. Skilled at translating complex narratives into compelling media stories with minimal direction. Experienced in crafting and executing effective and strategic public and media relations campaigns across national regional state local and niche markets with clear timelines.
Connector. Skilled at advising and engaging with senior leaders and diverse stakeholders. Proven ability to build and maintain strong relationships with journalists editors and influencers to secure impactful media placements across print digital and broadcast platforms.
Proactive. Proven experience creating compelling media pitches for complex stories that engage journalists editors and producers. Monitors breaking news to identify media engagement opportunities.
ResultsDriven. Experienced in measuring PR campaign impact with metrics aligned to organizational goals and uses datadriven insights to refine tactics and enhance engagement. Skilled in designing frameworks to track satisfaction engagement and participation; evaluating the effectiveness of strategies and initiatives.
Versatile. Skilled at working under pressure managing multiple tasks solving problems and adapting to shifting priorities. Experienced in meeting deadlines while maintaining clear communication with supervisors and colleagues.
Communicative. Skilled at creating targeted wellwritten communications materials to enhance the organizations mission and visibility with key audiences.
Knowledgeable. Knowledgeable about missiondriven nonprofits and effective communication strategies to raise awareness engage supporters and promote transparency in an authentic way.
Mission Vision & Values Alignment. Demonstrates an awareness for SPLCs mission and vision; and a commitment to ideals of justice equity diversity and inclusion and fostering an antiracist work culture and to antiracist principles and learning.
What Youll Do
Coordinate with internal and external colleagues to strategize and plan for issuespecific messaging that reflects organizational and departmental goals and mission and attend and lead meetings with colleagues to maintain uptodate knowledge of current media strategy needs.
Lead the creation development and advancement of strategic public and media relations plans and regularly assess the effectiveness of public and media relations strategies providing detailed reports and recommendations for improvement.
Draft materials such as recommendations executive summaries press releases media advisories opeds letters to the editor press conference schedules speeches key messages talking points and update website with relevant content.
Book organizational experts in print media radio and TV to elevate the organizations work take advantage of opportunities in the news cycle and provide mediarelated support such as training and coaching spokespeople on messaging and interview tactics.
Use strong organizational skills to manage multiple projects simultaneously ensuring timely and successful of media campaigns.
Field press inquiries daily and manage earned media events such as press conferences.
Build develop and maintain relationships with regional and national news media members.
Track breaking news associated with litigation legislation and public policy and work on rapid response communication tactics and strategies.
Train mentor and coach other staff and may supervise interns.
Perform other duties as required or assigned which are reasonably within the scope of the duties in this job classification.
Minimum Qualifications
We are committed to equitable hiring practices; therefore you must meet the minimum qualifications to be considered for the role.
- Minimum seven 7 years of public relations agency media relations and public education campaign work; and
- High School Diploma or GED.
Compensation & Benefits
This is an exempt role and the minimum starting salary is $73832 annually. Salary will be commensurate with experience.
Click here to see the benefits available to SPLC staff.
Where & How Youll Work
This role has the following work designations:
- Local Remote:Will work remotely but is expected to attend workrelated activities that occur at the SPLC offices or in the states in which the SPLC operates.
- Telework: Will work at an SPLC office at least three days per week and may work two days per week from an alternative work location.
- This position will report to the Deputy Director Public & Media Relations.
Other Special Considerations
This job is performed under general office conditions and is not subject to any strenuous physical demands or dangerous conditions.
This position is represented by the WashingtonBaltimore News Guild.
Works some evenings and/or weekends in the event of breaking news.
Disclaimer:
The statements herein are intended to describe the general nature and level of work being performed by the employee in this position. These statements are notintended to be construed as an exhaustive list of all responsibilities duties and skills required of a person in this position.
An EqualOpportunity Employer with a Commitment to Diversity
Southern Poverty Law Center (SPLC) is proud to be an equal opportunity employer and as an organization committed to diversity and the perspective of all voices we considerapplicants equally without regard to age caregiver status color disability ethnicity gender gender expression gender identity marital status national origin on the basis ofgenetic information political affiliation pregnancy or veteran status.
Employment Type
Full-Time
