Demand Generation Manager
Demand Generation Manager
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Salary Not Disclosed
1 Vacancy
Job Description
Are you looking for an opportunity to make a difference At Mesa Labs were passionate about protecting the vulnerable by enabling scientific breakthroughs ensuring product integrity increasing patient and worker safety and improving quality of life around the world.
At Mesa Labs we offer competitive wages including potential bonus opportunities equity awards commission and a comprehensive benefits package based on the position.
Base Compensation Range: $95000 $120000
*In addition you qualify for:
Annual bonus opportunity of 10 based on company performance
Annual equity award of $10000
Outstanding Benefits and Perks We are proud to offer a variety of benefits that meet the diverse needs of our employees:
Eligible for benefits the first day of the month after you start
Tiered Medical Dental and Vision Insurance options Health savings (HSA) healthcare & dependent care flexible spending (FSA) accounts
Company paid short term and longterm disability (unless covered by a state disability plan)
Company paid life insurance and AD&D
Flexible Time Off Policy
Paid sick leave of 48 hours per calendar year
Eligible employees may receive four 4 weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
401(k) plan that provides a 4 Safe Harbor company match on a 4 employee contribution that begins on Day 1
Employee Wellness and Financial Assistance Resources through Cigna and NY Life
Nine 9 paid company holidays per year
Agena Bioscience empowers research laboratories worldwide to deliver scalable targeted genomic data. Our open advanced platform the MassARRAY System provides researchers with insights through a highly multiplexed solution in the areas of mutation profiling liquid biopsy pharmacogenetics and more.
Job Summary
Reporting to Mesas Associate Director of Demand Generation you will be an embedded team leader within Mesas clinical genomics division Agena Bioscience (Agena) and will oversee integrated B2B marketing campaigns across North America Europe Middle East and Africa (EMEA) Asia Pacific (APAC) and Australia and New Zealand (AUS/NZ) regions. Your central focus will be designing executing reporting and optimizing growth initiatives to increase market awareness generate demand accelerate the pipeline and generate qualified opportunities for Salespeople. In addition to acquisition tactics strategic efforts will include supporting customer retention crosssell and upsell. At your core youre passionate about crafting complex personalized accountbased journeys evaluating intent signals across different channels and mediums working nimbly to launch campaigns and optimizing tactics with a datadriven methodology.
Alongside a Content Strategist and Creative Designer youll partner with Agenas Sr. Director of Marketing and Product Owners to develop campaign content including payperclick (PPC) ads email journeys thought leadership articles landing pages case studies and whitepapers social media posts and display ads.
Duties/Responsibilities
- Strategizes deploys and optimizes B2B integrated campaigns mapped to specific buying stages across multiple products and applications to drive marketingqualified leads (MQLs) and marketingqualified accounts (MQAs)
- Employs accountbased marketing (ABM) tactics to attract nurture and convert high value customer (HVC) accounts
- Builds crosschannel strategies that include organic and paid social media Google Ads (Search and Display) SEO email automation print direct mail public relations tradeshows and webinars
- Applies an experimentation mindset to marketing campaigns to drive test learn and optimize
- Strategizes campaign calendar and delegation of campaign planning with internal stakeholders including the Product Owners Content Strategist and Creative Designer
- Partners with Agenas Product Owners to develop target audiences segmentation and campaign tactics to support gotomarket goals
- Guides efforts to create standardized marketing reporting and dashboards presenting performance to the marketing department as well as stakeholders throughout the company
- Supports global Sales teams with datadriven insights visibility into campaigns and their performance and Salesforce CRM training
- Owns the digital marketing budget and ROI of campaigns tying metrics to business results and revenue growth
- Provides direction to internal partners and external vendors on effective digital marketing strategies for the molecular diagnostics industry
Experience/Education
Bachelors Degree is required or an equivalent level of work experience in B2B demand generation strategies with life sciences biotechnology healthcare or technology products.
Knowledge and Skillsets Required
- BA/BS degree or equivalent
- 5 years of marketing experience developing demand generation programs proven to lead to significant pipeline and closed revenue
- Datadriven marketer with experience in developing strategy processes and tactics with Product Sales and Customer Support
- Experience with full MarTech stack including Salesforce (or other CRM) DemandBase (or other ABM tool) Hubspot (or other email marketing tool) webinar platforms LinkedIn/Twitter Google Ads display advertising SEM/SEO and other marketing automation tools
- Seasoned in program and project management
- Able to adapt communication effectively to accommodate different audiences
- Proven ability to build relationships with sales operations and product marketing
- Confidence in presenting pipeline numbers in regular key stakeholder meetings
- Proven ability to excel in a dynamic fast paced environment
- Selfmotivated innovative collaborative creative and analytical
- Ability to lead projects with unclear scope; able to define the goal and subsequently provide clarity training and constructive input to team members where needed
- Acts as coach to other team members
- Demonstrates courage and willingness to make sound decisions in a timely manner
- Places difficult issues on table in open and constructive manner
- Participates in developing and implementing solutions
Physical Demands
Typical office work environment setting sitting for extended periods of time while working on a computer
Environmental Conditions
The Demand Generation Manager is a home officebased position requiring the ability to travel to office locations as needed. The ideal location is in San Diego California.
Mesa Labs is an Equal Employment Opportunity Employer.
Mesa Labs prohibits unlawful discrimination and harassment against applicants or employees based on age race sex color religion creed national origin or ancestry disability military status sexual orientation or any other status protected by applicable state or local law. Please note that Mesa Labs conducts criminal background checks upon offer acceptance.
Required Experience:
Manager
Employment Type
Full-Time
