Manager Customer Education Marketing
Manager Customer Education Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Overview
Job Summary
Under direction of Commercial Operations North America Marketing plan schedule and execute customer educational symposia programs. This position requires enthusiastic leadership coordination and collaboration skills in a clinical educational environment. The individual is required to lead multifunctional marketing sales and applications staff to develop high value education programs which provide learning credits to participants. The individual will develop the annual design and calendar of education initiatives including content and curriculum development speaker relationships strategy and program logistics and engagement. The position requires regular interaction with project team members and upper management.
Responsibilities
Key Accountabilities
Essential Functions:
- Develop and implement clinical education events including program development planning and scheduling.
- Plan schedule and create strategies for delivering educational content via inperson virtual and hybrid formats. Create events that entail various learning formats including workshops seminars webinars and certification courses.
- Coordinate all logistics of events including communication with vendors and outside service suppliers to ensure project deliverables are completed correctly and on time orthat services are provided in accordance with the plan.
- Collaborate with subject matter experts instructors and industry leaders to develop course materials and educational resources that are engaging and effective. Continually evaluate and update curriculum to ensure relevance quality and alignment with member needs.
- Maintain and nurture external educational partners KOLs and organizations to expand the scope and impact of educational offerings ensuring strategic alignment and longterm partnerships that support education and event initiatives. Be the primary contact for these parties.
- Promote continuing education opportunities to members through various communication channels using marketing best practices and theories.
- Participate in the strategy and content development of Werfen Academy our online learning platform to provide training and education related to specialized diagnostics and related medical fields.
- Responsible for conducting regular project team status meetings and reviews. Ensures deliverables are completed and documented.
- Ensure all programs meet educational standards and stay current with industry trends and best practices.
- Identify key metrics and KPis to assess the effectiveness of events adjusting strategies as necessary and reporting out results to the Marketing Team and Commercial Operations Leadership.
Networking/Key relationships
- Work collaboratively across functions and departments to drive the integration of activities between functions. Responsible for communication within project team and to marketing sales and application upper management.
Qualifications
Minimum Knowledge & Experience for the position:
- Education: BA/BS in industry related field
- 57 years experience in training and development required.
- Familiarity with healthcare and clinical education demands is preferred.
- Proven experience managing crossfunctional projects coordination education events and handling promotion of such.
Management has the discretion of substituting relevant work experience for a degree and/or making exceptions to the years of experience requirement.
Skills & Capabilities:
- Strong interpersonal skills and a customerfocus attitude.
- Results driven with a proactive approach to problem solving and innovation.
- Strong attention to details exceptional project management.
- Strong oral and written skills
- Knowledge of field staff sales operations and an understanding of the healthcare and medical device landscape is highly desirable.
- Proficient in Microsoft Office suite (Word Excel Powerpoint Outlook) and other relevant project management software and tools.
- Language: English proficiency required
Travel requirements:
- Up to 15 of time
- Onsite at each annual Educational Program target of 25 days
- Participate in annual National Meeting and Quarterly Management Meetings
Required Experience:
Manager
Employment Type
Full-Time
