Email SMS Marketing Specialist
Email SMS Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
Were excited to add an experienced and driven Email & SMS Marketing Specialist to join our growing team! This newly created role offers the opportunity to make a direct impact by helping shape the foundation and future of our email and SMS marketing strategies. Youll play a key role in optimizing campaigns improving deliverability and enhancing customer engagement across the organization.
This is an ideal role for someone who thrives in a builder environment someone eager to roll up their sleeves dive into data identify gaps and develop scalable solutions that will support future growth. As we continue expanding our company your work will help set the standard for effective customer communication across all facets of our business.
If youre a selfstarter with a passion for Email/SMS Marketing strong technical instincts and a knack for turning insights into impact we want to hear from you!
What Youll Do:
Develop and maintain a comprehensive email and SMS marketing calendar to plan execute and optimize campaigns promotions and automated workflows that drive customer engagement and retention while ensuring compliance with email marketing laws and regulations.
Create compelling brandaligned email and SMS content that informs educates and motivates customers to take action ensuring content cadence and timing align with marketing objectives and industry best practices.
Ensure all marketing communications are clear errorfree and grammatically accurate while adhering to brand guidelines with rigorous proofreading for clarity grammar and spelling.
Monitor analyze and document email and SMS deliverability metrics including bounce rates open rates clickthrough rates and spam complaints to optimize campaign performance within our proprietary CRM software and SMS vendor and ensure emails render correctly across devices email clients and ISPs.
Implement and manage email authentication protocols (SPF DKIM DMARC) and best practices to enhance deliverability maintain a positive sender reputation and identify and resolve issues related to content sending frequency segmentation or list quality.
Work closely with ESPs delivery vendors and internal teams including designers and crossfunctional stakeholders to troubleshoot email deliverability challenges improve inbox placement and conduct UAT/email render testing.
Regularly review and refine email and SMS templates making datadriven recommendations to enhance performance align with evolving customer needs and ensure optimized mobilefriendly designs.
Stay informed on industry trends compliance regulations (e.g. CANSPAM GDPR) and updates from ISPs and email service providers to ensure adherence to best practices while researching current trends to maximize open and response rates.
Provide ongoing reporting and insights on campaign performance leveraging analytics to refine strategies and improve engagement conversion rates and overall effectiveness while maintaining an organized email proofing process and library.
Update and manage loan communication queues in our proprietary CRM software to ensure accurate customer outreach for automated marketing campaigns.
Perform other duties and responsibilities as assigned.
Qualifications :
What We Look For:
Bachelors degree in Marketing Business Information Systems or related field required.
3 years of B2C email and SMS marketing experience required.
Prior experience in a financial service fintech and/or call center environment highly desired.
Excellent familiarity with standard email and SMS authentication technology best practices and protocols (SPF DKIM DMARC).
Excellent familiarity with ISP and compliance regulations (e.g. CANSPAM GDPR).
Excellent ability to think critically and logically to evaluate analyze and synthesize information and data across all areas of the business.
Highly motivated selfstarter with a strong ability to work independently to strategize and complete assigned projects and tasks in a timely manner.
Strong problemsolving skills and proactive in identifying technical and process improvements to enhance organizational efficiency.
Strong ability to function well in a highpaced and at times stressful environment.
Strong Ability to handle sensitive confidential proprietary and needtoknow information with the utmost discretion.
Excellent attention to detail time management and organizational skills.
Excellent verbal and written communication skills.
Proficient in Outlook Microsoft Office Suite and related software.
Additional Information :
We offer a comprehensive compensation and benefits package where you will be rewarded based on your performance and recognized for the value you bring to the business. A reasonable estimate of the salary range for this job is $65000.00 to $75000.00. Individual salaries within those ranges takes into account the wide range of factors that are considered in making compensation decisions including but not limited to education; experience and training; licensure and certifications; knowledge and skill sets; and other business and organizational needs.
RIVO Holdings LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin citizenship status disability age 40 years old or older) and genetic information (including family medical history) past or present military or veteran status or any other characteristic protected by applicable law.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
