AVP Paid Search Manager
AVP Paid Search Manager
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Job Description
Job Title: AVP Paid Search Manager
Location: Fully Remote
Duration: 3 months with possibility of extension
Hours/wk: 40hrs
Hourly Rate: $50
This will be a W2 Engagement
Background Check Required
Benefits available. Click here to learn more
Rosie Rules Please read before accepting a project!
We are seeking a highly analytical and resultsoriented AVP Paid Search Manager to join our clients rapidly growing Paid Media Team. As a key member you will serve as an SEM thought leader and client lead supporting business partners across various lines of business. This is a handsonrole requiring a blend of strategic thinking tactical and collaborative spirit. You will be responsible for managing your own book of accounts managing significant campaign volumes and driving innovative solutions to achieve ambitious growth targets within budget.
Responsibilities:
- Strategic Leadership & Planning: Develop and execute comprehensive paid search strategies forecasts and budgets for multiple clients across various verticals (B2C focus B2B experience a plus). This includes keyword research competitive analysis and bid strategy optimization.
- Campaign Management & Optimization: Own the full lifecycle of paid search campaigns from planning and to ongoing optimization and reporting. You will leverage your expertise in Google Ads Bing Ads and Search Ads 360 (preferred) to maximize ROI and achieve ambitious performance goals.
- Client Relationship Management: Serve as the primary client contact building strong relationships and presenting campaign performance insights and strategic recommendations. Proactively identify and address client needs ensuring exceptional service and satisfaction.
- Innovation & Efficiency: Continuously seek opportunities to improve campaign performance through testing automation and the adoption of new technologies (including clients internal AIpowered copywriting tool). Identify and implement process improvements to drive efficiencies and scale operations.
- CrossFunctional Collaboration: Work closely with analytics social media and organic search teams to ensure seamless crosschannel integration and maximize campaign impact. Maintain strong relationships with external partners.
- Data Analysis & Reporting: Leverage data to inform strategic decisions track campaign performance against KPIs and provide insightful reports to clients and internal stakeholders. Proficiency in Excel and PowerPoint is essential.
Qualifications :
- 5 years of handson experience managing paid search campaigns demonstrating a proven track record of success in driving significant growth and ROI. Experience managing large campaign volumes is crucial.
- Proficiency in Google Ads Bing Ads and ideally Search Ads 360.
- Strong analytical skills with proven ability to interpret data identify trends and make datadriven decisions.
- Excellent communication presentation and interpersonal skills; ability to effectively communicate complex information to both technical and nontechnical audiences.
- Proven ability to manage multiple projects simultaneously meet deadlines and thrive in a fastpaced environment.
- Experience working on both B2C and B2B campaigns (B2C focus preferred); experience in the financial services industry is a plus.
- Familiarity with a wide range of Google Ads tactics (RLSA Customer Match Discovery Ads GDA Gmail etc..
- Understanding of the broader digital media landscape with experience in other paid media channels (social programmatic) a plus.
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive humancentric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
