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Were looking for a Growth Marketing Manager to take ownership of integrated campaign orchestration and digital marketing to drive highquality pipeline growth. This role is instrumental in planning executing and optimizing multichannel demand generation programs that engage target personas convert leads and accelerate sales.
You will work crossfunctionally with Product Marketing Digital Field and Sales teams to create scalable programs that drive engagement pipeline and revenue for Mirantis solutions including Kubernetes AI and cloud infrastructure offerings.
Key Responsibilities
Campaign Orchestration & Strategy
Develop and execute integrated multitouch demand generation campaigns that drive awareness lead acquisition and pipeline acceleration.
Align campaign strategies with key gotomarket initiatives product launches and market trends.
Define audience segmentation messaging frameworks and content strategies tailored to different stages of the buyers journey.
Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies.
Continuously analyze and optimize campaign performance based on funnel metrics attribution data and conversion rates.
Digital Marketing & Paid Media
Own the of paid media programs across Google Ads LinkedIn YouTube and other digital platforms to drive highintent conversions.
Optimize website and landing pages for SEO CRO (conversion rate optimization) and personalized content experiences.
Leverage marketing automation (Pardot Marketo or equivalent) and CRM tools (Salesforce) to track nurture and score leads.
Manage digital retargeting paid social and programmatic display advertising to increase engagement and brand recall.
Analyze digital campaign performance and apply A/B testing methodologies to improve lead quality and cost efficiency.
Collaboration & Enablement
Work closely with Content Marketing to develop campaign assets including eBooks whitepapers videos and webinars.
Enable SDR and sales teams with targeted messaging nurture flows and prospecting cadences.
Partner with Field Marketing on regional and eventbased demand generation efforts.
Qualifications :
5 years of experience in demand generation campaign management or digital marketing in B2B SaaS Cloud or DevOps/Kubernetes industry.
Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels.
Experience managing paid media budgets and performance marketing campaigns.
Handson experience with marketing automation platforms (HubSpot Marketo Pardot etc. and CRM systems (Salesforce preferred).
Strong analytical mindset with experience in datadriven decisionmaking and funnel optimization.
Excellent project management and crossfunctional collaboration skills.
Familiarity with Kubernetes AI infrastructure cloud computing and DevOps technologies is a big plus.
Additional Information :
What does Mirantis offer you
We are a Leader for Container Management in G2 #2 after AWS)!
We are a Leader for Container Management in G2 #2 after AWS)!
Remote Work :
Yes
Employment Type :
Fulltime
Remote