Director of Strategic Marketing Communications
Director of Strategic Marketing Communications
Posted on :
08-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-04-2025
Job Description
Position SummaryThe Director of Strategic Marketing and Communications is a dynamic and innovative leader who plays a pivotal role in shaping and augmenting the brand image and reputation to firmly position New England Innovation Academy (NEIA) as a premier school that delivers innovation entrepreneurship and competencies. Known for impeccable writing editing and narrative skills this person is regarded as the schools chief storyteller and brand ambassador. The Director of Strategic Marketing and Communications plays an active and visible role in daytoday school and community life. They are responsible for running a strategic communications and marketing program that rapidly expands awareness and visibility for the school. The Director of Marketing and Communications is the media contact for all constituents and external media and will be the keeper of the school brand.The Director of Strategic Marketing and Communications is a team player whose working style models the schools ethos of creativity innovation and entrepreneurship. They will collaborate regularly and closely with the school leadership teachers staff and students to showcase and disseminate the schools institutional story and success and help achieve the schools enrollment and programming goals. This Director of Strategic Marketing and Communications is a member of the leadership team and will report to the Head of School.Essential Duties and Responsibilities include but are not limited to the following:1. Communications: Execute a comprehensive communications plan that effectively conveys NEIAs mission vision and values. Ensure consistent and clear messaging is delivered appropriately across all communication and marketing channels for both internal and external audiences. Develop compelling onbrand multimedia content for various channels including digital social media email press releases and print materials internally and with media agencies. Develop and implement crisis communication plans and strategies in partnership with the Head of School. Build and maintain strong relationships with media outlets journalists and influencers. Secure media coverage and manage PR efforts to enhance the NEIAs visibility.2. Marketing: Implement a cohesive marketing strategy that aligns with the NEIAs emerging goals for growth and expansion. Drive brand awareness and increase enrollment and retention through coordinated digital and print marketing advertising and word of mouth campaigns. Direct marketing tools and technology including SEO SEM social media advertising and email marketing. Manage the spend and provide quantifiable adjustments and determine ROI and cost per conversion (CPC) across all channels. Monitor market trends and analyze digital performance metrics to optimize campaigns. Monitor market trends and competitor schools activity to inform strategy and position NEIA as an innovative leader in education.3. Brand Management: Steward the school mission vision and values and brand with authenticity and depth. Safeguard and promote the organizations brand identity ensuring consistency in messaging design and visual standards. Develop and enforce brand guidelines.4. School Engagement: Implement an interconnected engagement strategy that brings together NEIA affiliates and community members. Foster positive relationships with NEIA community members and key stakeholders for all school events and functions.5. Budget Management: Lead and manage a marketing branding and communications team. Provide guidance coaching and support to all NEIA staff to achieve timely and effective communications marketing and engagement. Collaborate with crossfunctional teams to support organizational objectives. Manage the marketing and communications budget allocating resources effectively to maximize value and ROI. Manage freelance contractors and professional relationships.
Required Experience:
Director
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
