Sr Specialist Search and Social Media
Sr Specialist Search and Social Media
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$ 65000 - 80000
1 Vacancy
Job Description
Overview
Note:This job is hybrid in NYC Metropolitan area
The Digital Sr. Specialist of Search & Social at AMS has a strong focus in Paid Search Marketing along with a willingness to train and build expertise across social platforms. This role will actively manage SEM campaigns and be responsible for overall client success. A successful Sr. Specialist will effectively manage the media budget create strategy proposals and work with the biddable team in order to maximize ROI drive traffic and scale accounts. The ideal candidate will excel at keyword research data analysis ad copywriting campaign management landing page optimization display a strong understanding of search engine algorithms analytical thinking communication skills and demonstrate the ability to adapt to platform updates.
Responsibilities include owning certain client relationships guiding businesses in the SEM and Paid Social Media landscape ad campaign strategy and setup QA troubleshooting campaign optimizations data analytics discrepancy reporting and more.This individual will manage the process and workflow to achieve set campaign and business goals. The ideal candidate is highly strategic able to balance high urgency clients demonstrate strong excel skills; analyze data extract insights and trends to drive client business forward. Most importantly the Sr. Specialist is motivated and has the desire to contribute to the positive development of new and existing client portfolio through strategic thought leadership including development and implementation of sophisticated cross tactic strategies as well as testing and learning scenarios. This is a career for a high achiever driven to execute individual and team goals and one that fosters an inspired work environment.
What do you get out of working with us
As the Sr. Specialist you work closely with a team of innovative media professionals across a positive collaborative and everevolving digital environment. Through our consistent pipeline of new partnerships you will be exposed to the latest technology measurement and media solutions which we can offer and upsell to our clients. Our commitment to client stewardship is what sets us apart from our competitors and we at AMS rely on our team of experts to crosscollaborate with each other to position ourselves as subject matter experts and provide guidance to our clients to help them achieve their business goals.
Responsibilities
- Take daytoday ownership of assigned accounts including client agency and vendor communication as well as campaign budgeting strategy creation and optimization.
- Effectively demonstrate handson campaign .
- Demonstrate proven SEM expertise across Google Bing and retail channels.
- Exhibit willingness and high acumen to learn Paid Social and excel at managing campaigns across Meta TikTok Pinterest (additional platform experience are a bonus).
- Act as subject matter expert in performance marketing KPIs brand building conversion and online customer acquisition.
- Display strong understanding of client goals and performance to develop successful strategies (with the guidance of Digital Supervisor and Sr. Director) to exceed campaign expectations.
- Accurately launch manage and execute campaigns in Bid Management platforms ensuring targeting tracking and copy and support client objectives.
- Work collaboratively with counterparts across Data and Analytics Media Buying Operations Media Partnerships and Digital Integration departments to ensure a unified approach to client success.
- Organize data into actionable insights and learnings.
- Provide bulletproof recommendations that factor in campaign goals historical performance benchmarks as well as potential issues.
Supervisory Responsibilities
This role does not have supervisory responsibilities at this time.
Unfortunately we are unable to sponsor or take over sponsorship of an employment Visa at this time.
The salary range for this position is $65000 $80000. The successful candidates salary will depend on actual ranges of current employees in the subject position market considerations budgetary considerations geography as well as the candidates skill set level of experience and qualifications. Involved Media offers a very competitive benefits package inclusive of medical coverage dental vision disability 401k paid time off community engagement opportunities great colleagues and great learning opportunities.
Qualifications
- Bachelors degree or equivalent experience is required.
- 3 years of related experience in a Paid Search role required.
- Indepth understanding of campaign success metrics
- Proficiency in the following platforms required: Google Bing.
- Expertise with SEM research tools such as SEMRUSH
- Understanding retail media platforms
- Familiarity with A/B and multivariate experiments
- Experience with UTM builds and implementation required.
- Proficiency in Microsoft Excel Word and PowerPoint
- Superb client communication and ability to present information to groups
- Ability to thrive in a fastpaced environment demonstrate process oriented nature and smoothly adapt to a multitasking environment. Time management skills are critical.
- Exhibit an internal drive for excellence knowledge and learning new skills a must.
Strong Plus
- Knowledge utilizing third party ad serving platforms (E.G. DoubleVerify)
- Experience with website tracking and analytics tools (ie: Google Analytics Omniture Adobe Analytics Shopify) Google Tag Manager Floodlight Tracking
- Experience in utilizing audience and competitor research and analytics platforms (E.G. Resonate Telmar/MRI Pathmatics)
- Experience working on a variety of budgets in Paid Social & Search accounts a strong plus $50K $1M)
- Familiarity with paid social media strategies and activation are a strong plus
- Agency or marketing experience is strongly preferred
Travel
This role requires up to 5 of regularly scheduled travel.
Required Experience:
Senior IC
Employment Type
Unclear
