Product Marketing Manager

Job Description:

JOB SUMMARY

In the role of Manager Product Marketing you will be responsible for driving the success of our products in the market by developing and executing strategic marketing plans that effectively communicate their value proposition and drive demand. You will work closely with crossfunctional teams including product management sales and marketing to develop gotomarket strategies create compelling messaging and content and enable the sales team to effectively sell the product. The ideal candidate will have a strong blend of strategic thinking creativity analytical skills and crossfunctional collaboration.

KEY RESPONSIBILITIES:

• Conduct market research and competitive analysis to identify market trends customer needs and opportunities for differentiation.
• Develop gotomarket strategies that align with market demands and drive adoption of the product.
• Create compelling messaging and content that effectively communicates the products value proposition to target customers.
• Collaborate with product management to define product roadmaps prioritize features and ensure alignment with market needs.
• Work closely with sales and marketing teams to develop sales enablement materials and marketing campaigns that drive demand and accelerate growth.
• Monitor key performance indicators (KPIs) such as sales performance market share and customer satisfaction and optimize marketing strategies based on performance data and market feedback.
• Collaborate with pricing teams to determine optimal pricing strategies and define product packaging and bundling strategies.
• Serve as the primary point of contact for productrelated inquiries from internal teams and external stakeholders.
• Performs other duties as assigned.

PRIMARY RESULTS ACCOUTABLE FOR ACHIEVING

• Market Penetration: Increase market share and penetration within target segments by implementing targeted marketing campaigns and strategies that drive customer acquisition and retention.
• Product Adoption and Growth: Drive product adoption and usage among target customers resulting in increased revenue and customer lifetime value.
• GotoMarket Success: Ensure successful product launches by developing comprehensive gotomarket plans including positioning messaging pricing and distribution strategies resulting in strong initial sales performance.
• Competitive Positioning: Establish the product as a market leader or key player within its competitive landscape through effective differentiation and value proposition communication.
• Sales Enablement: Provide sales teams with the necessary training tools and resources to effectively sell the product resulting in increased sales effectiveness and performance.
• Content Creation and Engagement: Develop highquality marketing collateral and content that resonates with target audiences resulting in increased engagement leads and conversions.
• Customer Insights and Feedback: Gather and analyze customer feedback and market insights to inform product development and marketing strategies resulting in improved productmarket fit and customer satisfaction.
• Marketing ROI: Measure and optimize marketing activities to maximize return on investment (ROI) and ensure efficient use of resources resulting in improved marketing effectiveness and efficiency.
• CrossFunctional Collaboration: Foster strong relationships and collaboration with crossfunctional teams including product management sales and marketing to ensure alignment and synergy across all functions.
• Continuous Improvement: Continuously evaluate and refine marketing strategies and tactics based on performance data market feedback and industry trends resulting in ongoing optimization and improvement of marketing efforts.

JOB REQUIREMENTS

Bachelors degree in marketing business or related field

5 years of experience in product marketing or related roles.

Strong understanding of product management and marketing principles.

Excellent written and verbal communication skills.

Ability to think strategically and execute tactically in a fastpaced environment.

Strong analytical skills with the ability to interpret data and draw actionable insights.

Proven track record of developing and executing successful marketing strategies.

Experience working in crossfunctional teams and collaborating with stakeholders at all levels.

Demonstrated ability to thrive in a dynamic and evolving organization.

20 travel

As a forwardthinking software provider Computer Services Inc. (CSI) helps community and regional banks solve their customers needs through open and flexible technologies. In addition to its awardwinning core banking platform these include the latest in lending digital banking payments financial crime prevention and cybersecurity. Building on its nearly 60year track record of personalized service CSI is shaping the future of banking and empowering its customers to rival their competition. For more information about CSI visit www.csiweb

CSI provides rewarding and challenging career opportunities for our employees. When determining your pay we consider various factors such as your skills qualifications experience and location. Along with a competitive salary this position includes eligibility for incentive awards based on both individual and business performance. We also offer a comprehensive range of benefits. To learn more about our benefits visit: Benefits Summary

CSI is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex pregnancy sexual orientation gender identity national origin age physical and mental disability marital status veteran status or any other characteristic protected by applicable law. If you need an accommodation during the recruitment process please email us at and we will work with you to meet your accessibility needs.

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Visa Sponsorship: We are unable to offer visa sponsorship for this position. Applicants must be authorized to work in the United States without the need for sponsorship now or in the future.