AVP Individual Marketing
AVP Individual Marketing
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Job Description
Position Title: AVP Individual Marketing
Reports To: Executive VicePresident Individual Insurance
Department: Individual Marketing
Term: Permanent FullTime
Work Arrangements: This is a hybrid role. You will work in our office in Waterloo ON a minimum of two 2 assigned consecutive days every other week plus a fifth 5th) assigned day per month. You are welcome to work from the office more than the minimum requirement and there may be some roles that are required to work in our office more than the minimum requirement.
The Opportunity: Equitable is growing! We are looking for an AVP Individual Marketing to join our team!
As a mutual Equitable is focused exclusively on our clients. The AVP Individual Marketing is responsible for ensuring that Equitables Individual Insurance division remains client centered and client focused on our products financial solutions and client experiences.
Additionally this individual is a key leader for the Individual Insurance division and a member of our Individual Leadership Team responsible for key market activities.
Now is an exciting time to join one of the Waterloo Areas Top Employers for 2025 and Southwestern Ontarios Top Employers for 2024!
What you will be doing:
- Conducting market research on emerging market trends client needs and key market activities.
- Identifying Equitables target market segments and distribution channels.
- Leading the development of a complex Individual Insurance product shelf that aligns with our strategy and distribution network. Executing the gotomarket strategy for new product launches.
- Designing the client Journey from financial planning to illustration policy delivery to claim in partnership with Operations ensuring digital assets and service models align with our target markets and desired client experience and journey.
- Ensuring that products and experiences align with Equitables vision for the Fair Treatment of Clients meeting and exceeding regulatory requirements.
- Owning the design and experience for digital assets including electronic applications digital illustrations and advisor and client web portals.
- Developing writing and designing client and advisor communications which align with brand market segments and desired client experience and journey.
- Collaborating and coordinating with leaders from Distribution Pricing Underwriting Operations Finance Technology Corporate Marketing & Digital and Creative services & other internal teams for the successful implementation and delivery of exceptional products and client experiences.
- Managing several strategic & complex external vendor relationships including illustration system vendors marketing technology digital providers ancillary product offerings etc.
- Developing and implementing a variety of marketing strategies through various channels including but not limited to product and service marketing marketing communications sales support concepts digital and social media.
- Developing and implementing sales strategies highlighting needsbased client outcomes achieved through the financial solutions we offer.
- Participating in sales training and National Sales meetings for National Sales Directors in addition to delivering educational conferences and educational credits for advisors.
- Working closely with Sales/Distribution and Operations on key strategic relationships leveraging MGA & National Accounts platforms Prestige Programs etc. to market Equitables financial solutions.
- Represent Equitable externally at conferences speaking engagements through marketing solutions social media etc.
What you will bring:
- University Degree Minimum Bachelor of Business Commerce or relevant field
- Minimum of 10 15 years insurance or financial services experience
- Minimum 5 years product marketing leadership experience
- Minimum 5 years of digital and user experience design
- Exceptional communication presenting and interpersonal skills
- Advanced knowledge of Individual Life and Health products
- Exceptional leadership skills both direct & indirect leadership with strong relationship management and ability to negotiate both internally and externally
- Creative and dynamic marketer with proven experience & results leveraging a variety of mediums
- Results oriented with a focus on data for the purpose of measuring success and client outcomes
- Excellent strategic thinking planning and decisionmaking skills
- Some understanding of actuarial principles and product pricing
- Strong vendor management
Whats in it for you:
- A healthy worklife balance with employee wellness top of mind
- Annual bonus program annual vacation allowance and companypaid benefits program
- An additional paid volunteer day each year so you can spend time giving back to the community
- Immediate enrollment in the companys pension program with employer matching
- Employee resource groups that support an inclusive work environment
- Tuition support and specialized program assistance
- An onsite fullservice cafeteria with a variety of daily options
- Discounts on company products and services and access to exclusive employee perks
- Regular EQ Together events focused on company togetherness and collaboration
As part of the recruitment/offer process you will be required to:
- Provide two professional references (minimum one supervisor and above)
- Undergo a criminal background check
- Undergo verification of your educational successes
- Undergo a credit check
This role is open due to an existing vacancy.
To learn more about Equitable we encourage you to explore our organization.
At Equitable we are committed to providing equal access to employment opportunities across our organization. Please contact our HR team at if you would like to receive our job postings in an alternative format or require an accommodation with the application process.
#LIHybrid
Other details
- Job FamilyManagement People Managers
- Pay TypeSalary
Required Experience:
Exec
Employment Type
Full-Time
