Campaign Manager
Campaign Manager
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Job Description
Job Description:
SUMMARY:
We are in search of a Paid Media Campaign Manager to join the UK Rakuten Team. This individual will manage and optimize our inhouse paid media campaigns and find and test new acquisition channels. The ideal candidate has a paid media background (agency experience) and a strong focus on paid social media SEM and PMax with strong analytics and fullfunnel optimization skills is datadriven highly detailoriented and is motivated to always be testing and learning to keep optimizing for success and find new acquisition opportunities.
KEY RESPONSIBILITIES:
Develop and own the paid media campaigns across core paid channels and media platforms (search paid social PMax); execute all paid inhouse campaigns within the ad platforms. Manage the paid channel acquisition budget and monitor performance against weekly targets. Identify new acquisition channels test and optimize untapped channels and opportunities for growth. Analyze and report on channel performance. Consistently monitor and optimize key conversion metrics. Create visibility and present channel performance to internal stakeholders. Work with the creative and branding teams to bring campaigns to life to a high degree of quality and achieve marketing objectives. Work collaboratively crossfunctionally to establish growth strategies and support all ongoing efforts and initiatives. Stay updated on trends in the UK market and the competitive landscape to refine strategies.
MINIMUM REQUIREMENTS (Knowledge Skills Abilities)
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Toptier digital marketer with a proven background in marketing ad platforms.
- Experience with crafting nurture digital marketing campaigns driving new customer acquisition.
- Proven ability to multitask and complete multiple challenging projects in a fastpaced dynamic team environment.
- Ability to analyze customer behavior trends and competitive landscape to refine acquisition strategies
- You are a collaborative proactive and flexible team player.
QUALIFICATION REQUIREMENTS:
- 5 years working in the digital marketing space
- Demonstrable experience with digital marketing programs and technologies (SEM Social PMax) Meta and Google advertising experience is a must
- Keeps up with the latest trends tools and best practices in customer acquisition.
- Demonstrated ability to analyze data to generate relevant insights
About Us;
Rakuten International oversees 7 businesses with over 4000 employees globally. The brand is recognized for its leadership and innovation in ecommerce digital content advertising entertainment and communications bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the companys mission to delight merchants and customers through innovation optimism and teamwork.
#LIEP1
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve Always Advance Only be satisfied with complete success Kaizen
Passionately Professional Take an uncompromising approach to your work and be determined to be the best
Hypothesize Practice Validate Shikumika Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! Always be conscious of time take charge set clear goals and engage your team
Required Experience:
Manager
Employment Type
Full-Time
