Director Digital Experience Salt Lake City UT
Director Digital Experience Salt Lake City UT
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$ 122100 - 219800
1 Vacancy
Job Description
If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online competencybased degree programs WGU is also committed to being a great place to work for a diverse workforce of studentfocused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
- The Director of Digital Experience designs maintains and optimizes the digital experience of prospective students. This role partners with stakeholders across the university to define ensure that the technologies customer journeys processes and messaging are aligned with university definitions while inspiring potential students to take steps toward their enrollment. The director leads teams of individuals who are charged with website operations SEO marketing technology and UI/UX design.
The Director of Digital Experience is a critical partner across the university in defining opportunities for growth as well as developing solutions. The ideal candidate for this position can pull/interpret data evaluate options and articulate solutions to stakeholders from Academics Legal Technology Admissions Enrollment and other teams to create alignment for key initiatives. The Director of Interactive Products will present solutions and opportunities to the highest levels of leadership to ensure executive buyin.
Essential Functions and Responsibilities:
- Direct web operations for external websites to ensure complete representation of all WGU activities (student acquisition industry leadership influencer connections) representing all WGU key audiences: Students Potential Students Alumni Media Influencers Partners.
- Develop strategic directions for the constant improvement of Conversion Rate Optimization for potential students.
- Interface with stakeholders from across the university to develop solutions to support strategic outcomes.
- Manage the Martech stack utilization and budget $1.5 Million).
- Oversee the UX/UI for all audiences on externalfacing digital platforms including user testing.
Knowledge Skill and Abilities:
- Versatile: Able to take on multiple projects in varying domains while leading through regular change.
- Enthusiastic: Ambassador for operations innovation and the students that we serve.
- Customer/User Focus: Curious about how to serve all audiences in the digital experiences.
- Learner: Passionate about partnering with researchers and SMEs to gain empathy for different audiences and produce solutions for the business.
- Agility: Thrive in a fastmoving position that uses lightweight process to create impact.
- Discerning: Has in the past and can in future endeavors evaluate the needs to the team and work to research and implement new programs and technologies based on said research.
Qualifications
Minimum Qualifications:
- 5 years experience in web operations
- 5 years experience in MarTech managing budget of $1 million
- Bachelors Required MBA preferred
- 5 years experience in matrix organization
- 5 years experience in Marketing analytics and data analysis
- 5 years experience working with technology teams
- 5 years Leading a team and 10 years industry experience.
Preferred Qualifications:
- Experience with multiple CMS systems
- Understanding of coding technical/development capabilities
- Experience in UI/UX disciplines.
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Position & Application Details
FullTime Regular Positions (classified as regular and working 40 standard weekly hours): This is a fulltime regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not allinclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Required Experience:
Director
Employment Type
Full-Time
