Specialist Influencer Strategy
Specialist Influencer Strategy
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Salary Not Disclosed
1 Vacancy
Job Description
Job Summary:
Title: Specialist Influencer Strategy
Location: New York NY (Full Time OnSite)
Reports to: President of Distribution and Vice President of Digital Marketing & Strategy
The Role:
Roc Nation Distribution is seeking an experienced Specialist Influencer Strategy to join our dynamic digital marketing team. This position reports to both the President of Distribution and Vice President of Digital Marketing & Strategy and serves as a key member of the Roc Nation digital team servicing Distribution clients.
The ideal candidate will support influencer partnerships strategies and campaigns to amplify the reach of our artists and music projects. This individual will work closely with influencers creators and internal teams to craft innovative datadriven campaigns that elevate the profile of our artists increase fan engagement and drive music distribution goals across streaming platforms and social media.
Key Responsibilities:
Influencer Campaign Strategy: Assist in the design and of influencer strategies to promote Roc Nations artists and music projects. Focus on driving organic engagement across platforms like TikTok Instagram and YouTube through both paid and organic influencer partnerships
Partnership Development: Build and maintain strong relationships with creators music influencers and talent agencies. Identify creators with a strong cultural fit for our artists overseeing collaborations that align with album releases singles and music video launches
Campaign : Oversee the daytoday management of influencer campaigns from briefing influencers on deliverables to managing timelines and ensuring successful . Handle contracts legal approvals and communication to ensure all deliverables meet campaign objectives
Tracking & Reporting: Track influencer campaigns monitor key performance metrics and generate reports on campaign effectiveness. Provide actionable insights and optimization strategies to improve future campaigns
Trends Forecasting: Stay on top of evolving social media trends and their relevance to Gen Z audiences. Use these insights to keep Roc Nations music campaigns innovative & cuttingedge
Qualifications:
Bachelors Degree in a related field required
2 years of experience in influencer marketing digital marketing or a related field with a significant portion of that experience within the entertainment music or sports industries
Proven ability to assist in endtoend influencer campaigns from ideation to and analysis
Strong relationships with influencers creators and talent agencies in the music industry
A passion for music sports and entertainment with the ability to think creatively and strategically about influencer partnerships amplify our brand and our clients
Strong analytical skills with the ability to translate data into actionable insights and optimize campaigns accordingly
Excellent communication and project management skills; ability to execute under pressure highly organized and proactive
Drive to take initiative work independently and be accountable while also working as a team player by being collaborative positive and flexible
COVID19 vaccination series and booster shot are a mandatory requirement for this position.
Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa.
Benefits & Perks
HEALTH: Medical vision dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA)
YOURSELF: Free concert tickets generous paid time off including paid holidays sick time and floating days
CAREER: Career and skill development programs with School of Live
WEALTH: 401(k) program with company match
The expected compensation for this position is:
$52000.00 USD $65000.00 USD** Pay is based on a number of factors including market location qualifications skills and experience.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
