Copywriter
Copywriter
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$ 54800 - 82200
1 Vacancy
Job Description
If youre passionate about building a better future for individuals communities and our countryand youre committed to working hard to play your part in building that futureconsider WGU as the next step in your career.
Driven by a mission to expand access to higher education through online competencybased degree programs WGU is also committed to being a great place to work for a diverse workforce of studentfocused professionals. The university has pioneered a new way to learn in the 21st century one that has received praise from academic industry government and media leaders. Whatever your role working for WGU gives you a part to play in helping students graduate creating a better tomorrow for themselves and their families.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU it is not typical for an individual to be hired at or near the top of the range for their position and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
Job Summary
The copywriter will be responsible for writing all types of marketing content for the university including content presented on the universitys website email direct mail and print campaigns. She/He will also take an extensive role in messaging strategy product marketing campaign strategy and lifecycle campaign management. Position is responsible for the copy integrity of marketing communications materials and programs through strategic direction and development of targeted messaging. Ensures copy is consistent with the universitys brand standards.
Essential Functions and Responsibilities:
- Works with internal and external clients and colleagues to identify business objectives and ensure that creative solutions are on strategyeffectively explaining the creative strategy behind major marketing campaigns.
- Understands WGUs style and maintains tight quality control over all the pieces he/she creates; writes in brand voice and supports brand positioning.
- Maintains product knowledge and understands needs of assigned business partners.
- Successfully incorporates all changes and suggestions from internal department reviewers business partners and legal and compliance reviewers.
- Understands blog objectives and how it fits into University mission.
- Maintains knowledge of industry and marketing communications trends SEO best practices and understands blog objectives and how it fits into the university mission while incorporating new ideas into companys process and procedures.
- Helps Creative team workflow process run smoothly and finds innovative ways to enhance it.
- Develops and nurtures relationships with university colleagues particularly in marketing public relations and enrollmentoperating as a positive agent for improving internal communications and workflow.
- Develops broad marketing messages that can be conveyed across a variety of vehicles
- Working from creative briefs teams with designers to develop and execute concepts for major program and marketing initiatives
- Writes and manages copy for the universitys website and may write additional SEOdriven assets as needed.
- Writes and oversees content creation for vendor and affiliate sites as directed
- May design/develop University brochures flyers and other print collateral
- May develop broadcast and email marketing direct mail campaigns
- Manage email template creation process and coding of all emails
Knowledge Skill and Abilities
- Exceptional writing skills
- Good collaborator
- Ability to listen well and accurately define and deliver on project objectives
- Ability to take complex topics and convey them in compelling understandable copy
- Collaborative with exceptional communication skills
- Excellent written and verbal communications/presentation skills
- Analytical and problemsolving skills essential
- Ability to manage and lead multiple projects at one time
- Proficient in MS Office Suite particularly Word and Excel
- Writing samples required
- Understands how to work with a monthly content calendar
Minimum Qualifications
- Bachelors of Associates in Communications Marketing Business or other relevant programs
IN LIEU OF EDUCATION 35 years of experience in a marketing communication
Position & Application Details
FullTime Regular Positions (classified as regular and working 40 standard weekly hours): This is a fulltime regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical dental vision telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual flexible paid sick time with no need for accrual 11 paid holidays and other paid leaves including up to 12 weeks of parental leave.How to Apply: If interested an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.
Additional Information
Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. Its not allinclusive.
Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at
Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.
Employment Type
Full-Time
