Channel Marketing Specialist - Shooting
Channel Marketing Specialist - Shooting
Posted on :
08-04-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
08-04-2025
Job Description
Channel Marketing Specialist Shooting
Typical Base Salary Range of $65000 to $90000 (DOE)
Please Refer to Req #25052
Leupold & Stevens a leader in highperformance optics is seeking a Channel Marketing Specialist Shooting to drive brand awareness market share and consumer engagement within the recreational personal defense and competitive shooting community. This role will develop and execute strategic marketing initiatives manage partnerships and work closely with internal and external stakeholders to strengthen Leupolds position as the goto optics brand for shooters.
A deep understanding of shooting firearms and optics applications is essential for this role. The ideal candidate is not only passionate about the shooting industry but is also a selfstarter who thrives in a fastpaced selfmanaged role. This person must be able to identify key goals develop actionable plans and drive with minimal oversight while maintaining alignment with business objectives.
Why Join Leupold & Stevens
For over 100 years weve manufactured highquality products right here in the USA. We still operate out of our Oregonbased factory to this day producing innovative battleproven optics for the worlds most relentless hunters shooters law enforcement officers and military personnel. Regardless of the product whether its a red dot or a riflescope we design and manufacture it with one goal in mindto ensure it performs for life.
And in this role you can/will:
- Be part of a company that sets the standard for optics in hunting tactical and competitive shooting.
- Work with toptier athletes competitive shooters and industry professionals to shape the future of optics marketing.
- Participate in innovative campaigns that engage the shooting community and drive brand loyalty.
- Enjoy a collaborative fastpaced work environment while having the autonomy to own and drive marketing initiatives.
If you live and breathe shooting sports and marketing and youre ready to take Leupolds brand presence to the next level we want to hear from you!
Our benefits package is amazing:
- affordable health and dental insurance
- a strong commitment to training and professional development including an internal skills development program for all manufacturing team members
- a generous tuition reimbursement program
- company contributions up to 8 of base pay into a 401K retirement account
- profit sharing
- and great product discounts (to name a few)
What Youll Be Doing as a Channel Marketing Specialist Shooting:
- Develop and execute annual and longterm strategic marketing plans for the shooting channel aligning with company goals for growth and brand visibility.
- Manage sponsorships partnerships and events to maximize brand exposure across disciplines of recreational personal defense and competitive shooting communities.
- Represent Leupold at industry events competitions and trade shows building relationships with key influencers athletes and media.
- Oversee the development of channelspecific marketing campaigns including content strategy advertising and digital activations to engage shooting enthusiasts and professionals.
- Partner with product development and sales teams to ensure optics innovation aligns with market demands and shooting community needs.
- Ensure authenticity and consistency of the Leupold brand shooting content across all marketing touchpoints including social media digital content and sponsorship activations.
- Define KPIs and success metrics using datadriven analysis to optimize marketing effectiveness and drive continuous improvement.
- Leverage market research consumer insights and industry trends to identify new opportunities for optics product positioning and category growth.
Skills and Experience Youll Need as a Channel Marketing Specialist Shooting:
- Bachelors Degree in business marketing journalism communications or a related field preferred.
- 35 years of marketing experience in the shooting sports firearms or optics industry (or a related field). A combination of education and experience will be considered.
- Firsthand experience with a variety of shooting disciplines and optics applications (e.g. tactical longrange personal defense and recreational shooting applications).
- Proven ability to develop strategic marketing plans and execute resultsdriven campaigns within a multichannel sales environment.
- Strong project leadership skills with experience managing sponsorships partnerships and athlete relationships.
- Excellent communication writing and presentation skills with the ability to engage technical and nontechnical audiences.
- Strong analytical mindsetcapable of interpreting data market trends and performance metrics to inform marketing strategy.
- Ability to work crossfunctionally and influence internal and external stakeholders from product development to professional shooters.
- Passion for shooting sports firearms and optics technology is a must.
- Must be available for travel 2530 of the time including weekends for attending events.
Work Environment for a Channel Marketing Specialist Shooting:
Work takes place in a standard office environment with occasional exposure to a manufacturing environment. However requirements also include event attendance at a variety of outdoor locations travel 2530 of the time including occasional weekends.
For details on positions and to apply go to:
www.leupold/careers
Leupold & Stevens Inc.
14400 NW Greenbrier Parkway
Beaverton Oregon 97006
* A core business objective at Leupold & Stevens is to maintain a workplace in which each employee can achieve their full potential. The company was founded on the principle of giving customers and our team members A Square Deal; to us this means advocating for the employment opportunities and advancements of all individuals regardless of race color sex national origin age religion physical or mental disability marital status veteran status sexual orientation gender identity or any other characteristic protected by law. We resolutely believe all aspects and privileges of employment should be determined by skills and behaviors not personal identities.
* With our commitment to make our application process and workplace accessible for individuals with disabilities we will provide reasonable accommodations upon request for an individual applicant to participate in the job application process. To request an accommodation to the application process please send an email to or calland a Leupold & Stevens representative will contact you.
* Leupold & Stevens Inc. is a drug free workplace. All final candidates must successfully pass a preemployment drug screen and background check.
* Leupold & Stevens Inc. complies with all applicable FAR & DFAR regulations.
*We hire U.S. citizens and persons lawfully authorized to work in the U.S. All new employees must complete an INS Employment Eligibility Verification Form (I9.Positions may require a deemed export control license for compliance with applicable laws and regulations. Placement is contingent on Leupold & Stevens Inc.s ability to apply for and obtain an export control license on your behalf.Required Experience:
Unclear Seniority
Employment Type
Full Time
Key Skills
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