FTC - Transformation Lead Global Marketing Excellence Integration and Change
FTC - Transformation Lead Global Marketing Excellence Integration and Change
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
FTC 18 months
2 days per week in office Marble Arch London
Tate and Lyle is a successful organisation with a clear purpose ambition strategy and strong expert talent solely focused on achieving its ambition as a world class ingredients solutions provider. We have expanded our plantbased footprint beyond corn into tapioca stevia leaf chickpea protein and soluble fibre to explore wider platforms for achieving our ambition. Achieving this ambition will require; development of new capabilities reallocation of resources and investment to become a leaner more agile company leveraging latest technology process insight and ways of working.
About this role:
Transformation Lead Global Marketing Excellence Integration and Change leads the completion of marketing integration and change management for Marketing and Insights globally. It is responsible for establishing the new brand positioning and strategy that amplifies T&L centralised/global capabilities (eg Sustainability Future of Food etc) which is executed through Regions. Against this strategy the role defines the Marketing Capability framework and plan to execute over next 2 years. The role creates cohesion in end to end Marketing through all the new company processes but specifically the Marketing Planning process.
Accountabilities:
Integration and Change Management;
Responsible for Marketing Integration activities and timelines alongside change communications and training for Marketing Community
Brand Strategy Development;
Defines develops and articulates the agreed global brand strategy and how it will show up in marketing activities (including Corp Comms)
Responsible for centralised messaging in key topic areas (approved messaging key visual assets for customer marketing) including Future of Food themes (sustainability science technology)
Own and leverage global media partnerships or sponsorships (eg FFT Food Navigator) to optimise reach and brand visibility
Marketing Planning Process;
Develops and owns the Marketing Planning process and global calendar running the process for and with Regions/Platforms to develop annual marketing plans ensuring consistency/efficiency
Develops a KPI measurement framework and tracks achievement globally and drives learnings into other regions and subsequent spend
Best Practice and Capability;
Defines the required Capability programme developing Marketing Community to reach excellence and maximise marketing investment
Develops and implements best practice in integrated marketing communications and serves as an SME on brand experience/key business initiatives
Skills and Experience:
Significant experience in Brand Marketing and Communications roles including Marketing Strategy leadership positions. B2B experience is advantageous but FMCG and/or agency also relevant
Broad experience across the Marketing discipline from strategy positioning asset creation and measurement and evaluation and developing marketing capability in others.
Demonstrated examples of creating effective and efficient marketing campaigns personally and in delivering through others
Expertise in digital first marketing building brands across digital channels in addition to precision/performance marketing (lead generation through specific activities)
Ability to influence multiple stakeholders (with varying degrees of marketing experience) within a complex organization.
Excellent oral and written communication skills combined with cultural understanding to influence in a global business
What Youll Get:
Flexible working policy
Competitive salary
Excellent employer pension contribution
Life assurance
Tate & Lyle is an equal opportunity employer committed to the strength of an inclusive workforce.
Required Experience:
Exec
Employment Type
Full-Time
