Sr eCommerce Marketing Manager

Job Summary:

We are seeking an innovative and resultsdriven individual to lead the charge in executing dynamic campaigns that fuel brand awareness ignite customer engagement drive sales and accelerate business growth for key product brands. This pivotal role spans the entire marketing spectrumblending digital expertise content mastery datadriven insights and strategic brand development.

In this role you will execute DTC marketing tactics designed to drive traffic boost brand visibility and optimize conversions across diverse online channels. You will manage gotomarket (GTM) strategies and ongoing sales cycles for leading and unique health and wellness brands on iHerbs global marketplace. From briefing creative teams to collaborating with web developers youll own the process endtoend ensuring every campaign is optimized for impact.

At iHerb youll join a fun fastpaced and highgrowth environment filled with creative thinkers who are passionate about making health and wellness convenient and accessible worldwide. As a Full Stack Marketing Manager youll be at the forefront of this mission managing everything from promotional roadmaps to web development initiatives that enhance product brand values and drive meaningful business results.

The ideal candidate will be a strategic thinker with a proven ability to manage both traditional and digital marketing channels leverage data for decisionmaking and adapt to emerging technologies to execute highperforming campaigns. Were looking for an independent adaptable and creative marketer who thrives in a challenging fastpaced environment and is eager to make a significant impact.

Job Expectations:

• Develop and implement fullstack digital marketing strategies to drive traffic increase brand visibility and optimize conversions.
• Manage endtoend gotomarket (GTM) activities and ongoing sales cycles for key brands.
• Partner with crossfunctional marketing teams on content creation paid media organic growth strategies and social commerce initiatives.
• Coordinate with creative web development and marketing ops teams to develop and deploy impactful campaigns.
• Execute promotions product launches and iterative updates to improve customer shopping experiences.
• Monitor and analyze campaign performance using datadriven insights to optimize conversion rates and revenue KPIs.
• Develop brand strategies to drive customer engagement loyalty and lifetime value.
• Work closely with brand partnerships merchandising inventory management and planning influencer marketing social media and paid media teams.
• Collaborate with web development teams to implement userfriendly and conversiondriven website enhancements.
• Perform indepth analysis of marketing performance business metrics and competitive landscapes.
• Create presentations and reports for vendor meetings and executive reviews.
• Develop strategize and execute coop campaigns from ideation to postcampaign analysis.
• Negotiate with vendors to optimize marketing budgets and maximize ROI.

Knowledge Skills and Abilities:

Required:

• Deep understanding of DTC marketing strategies with handson experience across multiple digital channels.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• Datadriven mindset focusing on performance metrics customer acquisition and retention.
• Experience with website content management paid advertising email marketing and social media.
• Proficient in Google Analytics Google Ads social media advertising platforms and A/B testing tools.
• Strong negotiation interpersonal and communication skills especially working with crossfunctional teams.
• High attention to detail with excellent proofreading abilities.
• Adaptable and selfmotivated with the ability to work independently and in crossfunctional teams.

Equipment Knowledge:

• High aptitude and ability to make efficient use of online productivity and communication tools in our case with the Google Workspace suite and Asana
• Experience with Microsoft Office Suite (Word Excel PowerPoint)
• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
• Experience with Asana or similar project management platforms
• Experience in managing digital assets website content and customer journey mapping.

Experience Requirements:

• 57 years of marketing experience ideally in DTC partnership marketing paid media or project management.
• Minimum 3 years of eCommerce experience with highvolume DTC brands (inhouse experience preferred).
• Experience in CPG or health and wellness industries is a plus.
• Amazon Vendor Central or Seller Central experience is an advantage.
• International brand management experience is a plus.

Education Requirements:

• Bachelors degree in Marketing Digital Marketing Business or a related field (or equivalent work experience).

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths bestcurated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visitwww.iHerbBenefits.For our international team members you may be eligible forbenefitsdepending on the country where you are employed.TheTalent Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.