Creative Services Director - Kmov
Creative Services Director - Kmov
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Salary Not Disclosed
1 Vacancy
Job Description
About Gray Media:
Gray Media is a leading media company that owns and operates highquality stations in 113 television markets that collectively reach 36 percent of US television households.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets we focus on training and development of the best and brightest employees in the business.
About KMOV:
Want to work at a great Station KMOV is one of the top CBS affiliates in the country and a leader in St. Louis Market #24. KMOV is known for its awardwinning news & weather coverage numerous community service projects and effective broadcast and digital marketing solutions. KMOV was the winner of the national Edward R. Murrow Award in 2023 for Best Newscast. KMOV is located in a new stateoftheart facility in the western suburbs of St. Louis. Ranked as the #1 city in the nation in 2022 for new college graduates St. Louis is also recognized for its low cost of living convenient transportation and robust arts and entertainment scene. Home to the worldfamous Arch St. Louis Cardinals baseball STL CITY soccer and Blues Hockey teams. St. Louis is quickly becoming THE place to be.
Job Description/Summary:
The Creative Services Director directs comprehensive marketing strategies for KMOV Matrix Midwest and affiliated network channels and platforms. Oversees all aspects of brand development promotion and creative campaigns. Leads and mentors the creative teams fostering a collaborative and innovative environment to ensure the successful of marketing and promotional projects.
Directs comprehensive marketing strategies for KMOV Matrix Midwest and affiliated network channels and platforms overseeing all aspects of brand development promotion and creative campaigns including B2B and B2C client relationships and partnerships. Leads and mentors creative team fostering a collaborative and innovative environment to ensure the successful of marketing and promotional projects. Manages crossdepartmental relationships and initiatives to seamlessly execute station and company priorities. Develops and executes effective media campaigns that align with the stations brand resulting in increased viewer engagement and market share. Leverages creative and strategic thinking to identify growth opportunities stay ahead of industry trends and maintain a competitive edge in the dynamic broadcasting and digital landscape.
Duties/Responsibilities include (but not limited to):
Manage brand and station promotional efforts and messaging across all platforms
Manage creative and commercial production team
Manage crossdepartmental initiatives
Maintain positive and collaborative relationships between departments and with external partners
Oversee department budget as a responsible steward
Manage all outside advertising from budget to creative
Collaborate with external organizations and sports franchises on promotional efforts and station initiatives
Handle contract negotiation and management with vendors for everything from voiceovers music contracts event promotion etc.
Maintain station apparel and swag inventory and handle sourcing and ordering new items as needed
Write and execute press releases and external station communications
Collaborate with station leadership on research project development and interpretation into actionable brand priorities
Manage community marketing efforts at events and activations
Work closely with the CBS affiliate marketing team for network activations
Ability to pivot quickly developing marketing strategies for breaking news events and other opportunities on the fly
Lead design of station graphics branding set design outside advertising etc.
Qualifications/Requirements:
BS or BA in Advertising Marketing or Broadcasting
Six years experience in advertising marketing or promotion with progressive managerial responsibilities including a minimum of four years in the TV industry.
Excellent leadership organization and problemsolving skills.
Excellent verbal and written communication skills.
Ability to lead and manage major projects from concept to completion.
Strong knowledge of broadcast digital and social media marketing.
Creative skills including writing graphic design editing shooting etc. are required.
If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references
(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal
KMOVTV/Gray Media Inc. is a drugfree company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.
Required Experience:
Director
Employment Type
Full-Time
