Communications Manager

The State College Area School District (SCASD) is a nationally acclaimed district of 6800students within a vibrant educationfocused community with over 2000 employees and anannual budget of $205 million. The State College community includes Penn State University alarge diverse university with a proud international presence. Reflective of our population equity

and inclusivity are at the forefront of our work with every student.

The District seeks a dynamic energetic and inspiring leader to join the Communications team to develop a comprehensive District communications strategy centered on the Districts mission and values statements. This position supports the District in executing timely aligned highquality communications to all stakeholders centered on the Districts mission and values statements.

Our District has highly engaged families and community members who strongly support education by advocating for students learning experiences and opportunities. The successful candidate must demonstrate a commitment to a studentcentered approach and a collaborative supportive mindset that advocates for public education.

This position is responsible to:

• Craft a Districtwide comprehensive communication strategy based on the Districts mission statement and ensure District communications align with fidelity.
• Ensure District online presence social media and broader public relations and marketing efforts showcase District strengths and achievements and improve relationships with internal and external stakeholders.
• Provide communications standards and advise District administrative staff on internal and external communications.
• Generate districtwide storytelling through the coordination of feature stories (for both internal publication and local media) local advertising a regular newsletter and social media.
• Craft public relations materials and be a spokesperson for the district with local media via interviews or information requests.
• Advise and collaborate with the Superintendent and District administration on crisis communication strategies and ; prepare all districtwide communication regarding safety/emergencyrelated messages.
• Ensure the District is utilizing cuttingedge approaches including emerging media opportunities and platforms for District outreach as well as tools such as infographics.
• Guide communication of District change processes to anticipate questions and concerns from stakeholders particularly those of marginalized communities.
• Manage all District websites including stakeholder training.
• Attend and provide communications support for District Board events. Serve on District Board and community committees including but not limited to Crisis Communications and Emergency Management.
• Participate in District Strategic Planning and collaborate with the Superintendent and administration on developing a comprehensive communication plan for the Strategic Planning process and outcomes.
• Establish and maintain working relationships with community leaders service organizations municipal officials and other local schools and agencies.
• Other key responsibilities include communications support for District development efforts publications for local realtors and supervision of interns.

Requirements:

• Bachelors degree in communications marketing English journalism technical writingor related fields.
• Three to five years of experience in public communications and professional experiencein content creation copyediting and writing.
• Excellent communication skills.
• Excellent customer service skills.
• Excellent writing editing and proofreading abilities.
• Knowledge of Associated Press (AP) style.
• Indepth social media experience.
• Multimedia skills: Photography and videography.
• Website creation and management including utilizing a content management system.
• Web Content Accessibility Guidelines (WCAG 2.1.
• Graphic design skills.
• Familiarity with the Adobe Suite including Photoshop Premiere Pro Illustrator and InDesign.
• Successful project management and organizational skills.
• Experience speaking to multigenerational demographically diverse audiences.
• Ability to perform well within the dynamics of a rapidly changing and diverseenvironment.
• Experience in K12 public education is preferred.

If you desire to serve in this role provide your cover letter resume and three professionalreferences.Applicants should submit materials by April 10 2025; the position will remain open until a successful candidate is identified.

SCASD strongly encourages diverse candidates to apply.

The State College Area School District is an Equal Opportunity Employer.

Required Experience:

Manager