Lead Digital Customer Growth

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered

Key Responsibilities

Typical tasks may include but are not limited to the following:

Digital Strategy and eCommerce Coordination

• Create a strategic approach in how we connect the customer through their path to purchase journey from marketing activation to digital platforms leading to purchase
• Collaborate with crossfunctional partners and development teams to develop and align digital strategies with eCommerce solutions ensuring seamless integration across desktop mobile web and app platforms.
• Provide a thoughtful approach in how we message specific audience with research to engage consumer with the right approach
• Enhance digital sales channels and distribution partnerships including affiliate sales and digital acquisition partnerships.
• Manage campaigns through launch rollouts product management and online offer

Campaign Strategy Management:

• Develop and execute digital marketing campaigns across multiple channels with a strong emphasis on the app and website to engage customers at critical points in their journey.
• Collaborate with marketing stakeholders to align on goals manage timelines and ensure successful campaign .
• Utilize expert knowledge of digital marketing fundamentals to create compelling web content and messaging that drives conversions.

Strategic Coordination for Optimized :

• Ensure every digital campaign is optimized at launch and identify opportunities for ongoing improvements while in market.
• Post campaign analysis capturing performance improvements made throughout the flight engagements conversion and key takeaways on the wins and losses
• Analyze various planning layers from annual strategies to channelspecific plans to strategically guide campaigns toward achieving their objectives with a focus on web performance metrics.

CrossFunctional Stakeholder Management and Communication:

• Work closely with crossfunctional teams at both working and executive levels providing essential information to facilitate clear decisionmaking.
• Foster strong relationships with internal teams external agencies and other partners to drive campaign success.

Governance and Oversight:

• Maintain keen attention to detail regarding timelines and ensure all campaign materials are prepared within approval windows.
• Communicate effectively with teams and leadership about approval processes for all milestone documents related to campaigns.
• Continuously seek ways to improve processes and workflows especially those related to web content management.

Project Management:

• Utilize workflow management tools like Adobe Workfront to manage campaign records alerts variances and timelines.
• Ensure marketing records are uptodate with the latest strategies and documentation.

Continuous Improvement and Process Optimization:

• Identify trends and opportunities to create more efficient processes.
• Partner with workflow tool business owners to enhance processes driving highquality work while accelerating .
• Collaborate with marketing owners and channel partners to provide feedback and find additional synergies and efficiencies.
• Utilize advanced analytics to gather insights on customer behavior and performance metrics.
• Collaborate with analytics teams to interpret data identify trends and optimize digital strategies.
• Implement datadriven decisionmaking processes to enhance customer journeys improve site performance and drive digital sales growth across AT&Ts Consumer and Business ecosystem.

Technology and Innovation:

• Lead a test & learn mindset adopting structured hypothesisdriven rapid learning.
• Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
• Focus on key trends and growth drivers such as personalization and scalable AI use cases.
• Drive platform technology enhancements to ensure robust scalable and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.

Qualifications

• Proven leader in strategic crossfunctional coordination of largescale digital marketing activities.
• Extensive experience managing holistic digital campaigns across multiple channels and audience segments with a strong focus on website optimization.
• Strong organizational skills with experience in managing complex gotomarket processes risk mitigation and executive reporting.
• Ability to manage multiple largescale projects simultaneously.
• Expert presentation and persuasion skills at the executive level.
• Executive presence that inspires confidence among internal and external stakeholders; ability to communicate key information concisely.
• Collaborative mindset with a willingness to engage deeply with team details and influence senior leaders.
• Ability to work autonomously take initiative and thrive in a fastpaced environment.
• Proactive problemsolver comfortable with ambiguity and capable of creating structure and process where needed.
• Strong verbal and written communication skills.
• Expertise in Microsoft Office suite.

Preferred

• Background in strategic agency roles.

Education:Typically requires a bachelors degree in Marketing Business or a related field.

Experience:Typically requires 6 years of experience in digital marketing or a similar area of responsibility.

Our Lead Digital Customer Growth earn between $143800 $215800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography experience expertise and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire at least 23 days of vacation each year and 9 companydesignated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50 off on eligible AT&T mobility plans and accessories AT&T internet (and fiber where available) and AT&T phone

A career with us a global leader in communications and technology comes with big rewards. As part of our team youll lead transformation surrounded by trailblazing industry leaders like you. Youll be empowered to go above and beyond making a difference through companysponsored initiatives or connecting and networking through one of our many employee groups. And regardless of where youre at in your career trajectory youll be rewarded by the impact that comes with making a difference in the lives of millions.

With AT&T youll be a part of something greater do incredible things and be rewarded with a chance to change the world.

AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal State and local laws.

Ready to close the deal on a career with AT&T

Apply today.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local law. In addition AT&T will provide reasonable accommodations for qualified individuals with disabilities.AT&T is a fair chance employer and does not initiate a background check until an offer is made.