Web Content and User Experience Strategist
Web Content and User Experience Strategist
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Job Description
Job Details
Description
Earlham College is a Top 100 National Liberal Arts College located in Richmond IN a small city thats just a short drive away from several major metropolitan areas including Dayton Cincinnati Indianapolis and Chicago.
Richmond and Earlham have a symbiotic relationship. Through research studies internships and volunteering Earlhamites offer Richmond expertise and service as Richmond offers our students the chance to gain valuable realworld experience. Our community assumes no religious affiliation but follows Quaker principles and practices which include respect for persons integrity a commitment to peace and justice simplicity and consensusbased community decisionmaking. Earlham is committed to and proud of being a diverse and inclusive place most clearly visible in our student body: 20 of our student body are international coming from 60 nations in 2022 and 24 are domestic students of color. Faculty and staff also bring tremendous diversity to the College; many have lived and worked outside the United States and they make a point of drawing on those experiences in their interactions with students. Additionally Earlham makes it a priority to serve as a safe and welcoming place for LGBTQ communities and has a fourstar rating on the Campus Pride Index. Our community is characterized by respect for every person and a commitment to social justice. Equity and inclusion are central to Earlhams institutional priorities and our leadership is committed to widening the path to an Earlham education.
Earlham College is seeking a Web Content and User Experience Strategist to join our team.
Summary:
This role is responsible for developing and executing strategies that ensure the colleges web content is clear consistent easily navigable and optimized for user experience (UX) search engines (SEO) conversions and eventually personalization. The role will also include content planning writing editing and oversight of web content development primarily related to enrollment fundraising and retention initiatives. The ideal candidate will be wellversed in best practices for web content management web content writing conversion optimization usercentered design and analytics with a strong ability to work collaboratively within a crossfunctional team and with other departments to achieve the Colleges marketing and communications goals.
Primary Duties & Responsibilities:
- Content strategy and planning:
- Develop and execute a comprehensive content strategy for the Colleges website that aligns with marketing and communications goals.
- Coordinate content workflows to ensure timely relevant and strategic publication of web content.
- Collaborate with departments across campus to ensure the website reflects uptodate institutional priorities events and initiatives.
- Identify opportunities for personalization on the website.
- Brainstorm ideas with the team to help drive traffic to key pages and align messaging across our marketing assets.
- Develop a landing page strategy to support paid marketing campaigns.
- Content creation and editing:
- Write edit and proofread highquality web content for clarity accuracy tone and brand alignment.
- Ensure web content is optimized for readability SEO and accessibility (ADA compliance).
- Regularly update and refresh web content to maintain relevance and engagement.
- User experience (UX) SEO and conversion optimization:
- Ensure web content is designed with user experience in mind working closely with the web developer to enhance site navigation functionality and content presentation.
- Optimize web content for search engines (SEO) using keyword research metadata and best practices to improve visibility and engagement.
- Optimize web content for conversions (primarily inquiries visits and applications) including strategic positioning of calls to action as well as make recommendations to help increase form submissions and find opportunities to get additional firstparty data that could contribute to personalization efforts.
- Analytics tracking and reporting:
- Monitor and analyze website performance using tools like Google Analytics and use datadriven insights to inform content decisions and improve user experience.
- Track KPIs related to content effectiveness website traffic and conversion rates reporting progress to leadership.
- Implement/monitor UTMs teamwide to track effectiveness of campaign traffic to the website.
- Stakeholder engagement and collaboration:
- Work closely with admissions institutional advancement and other departments to ensure content meets their needs and reflects Earlham Colleges values and voice.
- Provide training and guidance to campus partners on best practices for web content creation and maintenance.
- Brand stewardship:
- Uphold and evolve the Colleges voice brand and digital identity across all web content.
- Ensure consistency in messaging tone and style working with the broader marketing and communications team.
Qualifications
- Education and Experience:
- Bachelors degree in communications marketing journalism English digital media or a related field.
- Minimum of 35 years of experience in web content management digital marketing or a related field preferably in higher education or nonprofit settings.
- Technical Skills:
- Proficiency in content management systems (CMS) especially WordPress or similar platforms.
- Proficiency with web analytics and keyword research tools (Google Analytics SEMrush AHREFs etc. and SEO best practices.
- Familiarity with preferably proficiency in A/B testing and personalization.
- Basic understanding of HTML/CSS for content formatting and editing.
- Knowledge of accessibility standards (WCAG ADA compliance).
- Familiarity preferably experience with Figma Adobe XD or similar design/prototyping tools
- Content Strategy & Writing Skills:
- Exceptional writing editing and proofreading skills with a keen eye for detail.
- Ability to craft compelling onbrand messaging for diverse audiences.
- Experience developing and executing content strategies that drive engagement and conversion.
- Collaboration and Communication:
- Build and maintain a collaborative relationship with key members of the Admissions and Institutional Advancement teams and the Associate Director of Marketing and Communications to identify opportunities to increase conversions and yield on the website in support of new and existing recruitment efforts.
- Strong interpersonal skills with the ability to collaborate effectively across departments.
- Ability to manage multiple projects simultaneously in a fastpaced environment while maintaining high quality and attention to detail.
- Creative Thinking:
- A creative mindset with the ability to think strategically and innovate within a higher education setting.
- Strong problemsolving skills and an adaptable approach to challenges.
Benefits Working at Earlham:
- Medical Dental and Vision Insurance*
- Company paid LongTerm Disability after 1 year of fulltime service*
- Basic and Voluntary Life insurance*
- Employee Assistance Program*
- Campus Store Discount
- Free ticket vouchers for Richmond Symphony Orchestra
- Wellness Center Free Membership or Discount for eligible employees
- Athletic GamesFree entry to all home games
- Free entry into most Theatre/Music shows
- Tuition Benefits for Immediate Family for eligible employees*
- 403(b) Retirement* For eligible employees Earlham will contribute a nonelective contribution equal to 5 of gross pay after 2 years of service. After 3 years of service this nonelective contribution increases to 8. Vesting credit is available for new employees with previous service in the education sector with required documentation.
- Many Wayne County Chamber of Commerce member businesses offer discounts to anyone with an Earlham ID
*All employee benefit offerings are subject to employee eligibility per plan documents.
The review of applications will begin immediately and continue until the position is filled.
To Apply
- Please submit the following application materials through our Earlham Careers Portal
- Cover letter
- Resume
- List of Three References with Contact Information
Earlham College is an equal opportunity employer and does not discriminate on the basis of race color national origin sex age disability veteran status genetic information or religion in its employment policies. In addition Earlham explicitly prohibits discrimination based on sexual orientation gender identity and gender expression in accordance with Title IX Title VI Title VII and other applicable state and federal laws. As an institution with a Quaker identity Earlham encourages applications from members of the Religious Society of Friends (Quakers).
Earlhams Work Authorization Policy
Earlham utilizesEVerifyto confirm employment eligibility for all newly hired employees within the United States.
Required Experience:
Senior IC
Employment Type
Full-Time
