The role is responsible for managing all aspects of MABI brands in the assigned market as well as oversee and implement distributor planning programming and account . Ultimately responsible for delivering the annual sales plan in the given market and acting as the conduit for all distributor functions relating to the Company business.
Accountabilities:
- Execute all aspects of sales plan with account base. Present brand plans pricing and promotion and programming according to parameters of business plan associated with ABP.
- Responsible for ongoing and consistent communication with account to include monitoring product programs displays and mitigate any issues with retailer
- Create factbased presentations to sell programs secure new items and optimize shelf space
Key Metrics & Financial Targets:
- Growth is 40: ABP volume exinnovation ABP volume innovation and deliver investment plan
- is 40: Deliver ABP PODs exinnovation and Deliver ABP PODs innovation
- Share is 20: Grow WC share of Seltzer Grow Mikes share of FMB Grow Cayman share of FMB and Grow MABI share of Flavor
Own:
- Sales Targets and Channel/Retailer Management
- Sales Strategy within account base
- Buyer call points
Influence:
- Chain Account managers and Sales leadership within customer base
Critical Relationships:
- Growth Strategy and Insights Division
- Field Sales
- Supply Chain & Logistics
- ABP Planning and Incentive Programming
- External Suppliers & Distributors
- Customizable ProgramsThematic retailer specific Marketing/Media
Skills Needed To Be Successful:
- 58 years of experience in Sales preferably in Beverage or CPG
- Strong Analytical and business acumen
- Highly collaborative
- Knowledge of syndicated data and ability to establish rapport through valueadded insights
Required Experience:
Manager