Vice President Retirement Strategies Thought Leadership Hybrid
Vice President Retirement Strategies Thought Leadership Hybrid
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$ 200000 - 270500
1 Vacancy
Job Description
Job Classification:
Marketing & Communications MarketingAt Prudential we believe talent is key to achieving our vision. When you join Prudential youll unlock a motivating and impactful career all while growing your skills and advancing your profession at one of the worlds leading financial services institutions!
Prudential is seeking an innovative experienced and data driven Vice President of Thought Leadership to join the Retirement Strategies Business Marketing Team. This newly created high impact role reporting to the Chief Marketing Officer of Retirement Strategies will be responsible for developing comprehensive thought leadership programs that are performance driven. There will be an emphasis on the development of strategic plans and content across all of our Retirement Strategies areas including Individual (Annuities) Institutional (Risk Transfer Structured Settlements Stable value) and our new growth markets (Retail wealth Defined Contribution & IMO). The ideal candidate is a strategic thought leader in the retirement income space with a passion for delivering high impact programs and a track record of achieving key performance metrics and driving business growth. This person will have a robust appreciation for the efforts it takes to stand up and establish a presence in new markets and will be proactive in anticipating the businesss needs with the ability to identify key opportunities that will drive the businesses goals.
The current EWA for this position is Hybrid and requires your onsite presence on a reoccurring basis in our Newark NJ Fort Washington PA or CT offices as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be onsite.
What you can expect:
- Partner with our Business Line and Marketing leaders to identify and implement key thought leadership programs
- Partner in the development of our Retirement Strategies Marketing Plan which will be heavily reliant on a thought leadership strategy to drive business results and to improve our presence in the market.
- Partner with our internal data and analytics team as well as outside partners in the creation of industry leading research that can be used as a central component to establish ourselves as a leader in the space
- Drive actionable down funnel executions that can be used to turn engagement into high quality marketing leads for our various sales organizations
- Work closely with senior business leaders in translating complex cross business messaging into simplified and convincing narratives that can be used externally to drive our key value propositions.
What youll need:
- Minimum of 15 years in marketing and thought leadership preferably within retirement markets and Retail Wealth Management.
- Bachelors degree required MBA in marketing preferred.
- Proven track record with the planning of strategic messaging programs.
- Experience partnering with multiple thought leaders throughout our business in the development and of innovative thought leadership programs.
- Highly data driven with strong analytical and problemsolving skills.
- Excellent writing capabilities and a strong marketing storyteller
- Exceptional presentation development skills with the ability to take complicated messages and simplifying them for various audiences.
- Significant exposure and understanding of the sales process and successfully creating implementing and measuring impactful marketing programs
- Experience in developing thought leadership programs that positions our business as an industry leader with a clear and impactful point of view.
- Influencer with proven experience working with senior leaders across the organization making recommendations and delivering executive updates.
- Exceptional business and economic trends acumen with the ability to build business cases and demonstrate value of thought leadership programs in driving business outcomes.
- Demonstrated project management skills very organized with high attention to detail and excellent followup and followthrough
- Significant brand building experience through the integration of key messaging platforms across all required work
- Demonstrated experience with B2B and B2B2C
- Excellence in developing omnichannel thought leadership marketing campaigns.
- Understanding of fintech trends and impacts
- Strong understanding of audience insights including:
- Experience with retail investor behaviors preferences and top concerns.
- Understanding of journey mapping and audience segmentation
- Early journey insights/questions. What drives decision making
- Customer insights functional experience preferred.
Prudential welcomes all applicants even if you dont meet every requirement. If your skills align with the role we encourage you to apply.
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What we offer you:
Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $200000.00 to $270500.00. Specific pricing for the role may vary within the above range based on many factors including geographic location candidate experience and skills.Market competitive base salaries with a yearly bonus potential at every level.
Medical dental vision life insurance disability insurance Paid Time Off (PTO) and leave of absences such as parental and military leave.
401(k) plan with company match (up to 4.
Companyfunded pension plan.
Wellness Programs including up to $1600 a year for reimbursement of items purchased to support personal wellbeing needs.
Work/Life Resources to help support topics such as parenting housing senior care finances pets legal matters education emotional and mental health and career development.
Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.
Employee Stock Purchase Plan: Shares can be purchased at 85 of the lower of two prices (Beginning or End of the purchase period) after one year of service.
Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program whereby an award if any depends on various factors including without limitation individual and organizational performance. To find out more about our Total Rewards package visit Work Life Balance Prudential Careers. Some of the above benefits may not apply to parttime employees scheduled to work less than 20 hours per week.
Prudential Financial Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.
Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion national origin ancestry sex sexual orientation gender identity national origin genetics disability marital status age veteran status domestic partner status medical condition or any other characteristic protected by law.
If you need an accommodation to complete the application process please email .
If you are experiencing a technical issue with your application or an assessment please email to request assistance.
Required Experience:
Chief
Employment Type
Full-Time
