Lead Analyst Marketing Analytics
Lead Analyst Marketing Analytics
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$ 120000 - 145000
1 Vacancy
Job Description
Help empower our global customers to connect to culture through their passions.
Why youll love this role:
As a Lead Analyst Marketing Analytics at StockX youll be a key player in transforming our data on a global audience of 220 million annual visitors across 200 countries. We are seeking a highly motivated and experienced Lead Analyst Marketing Analytics to join our dynamic Analytics team. This role will be pivotal in driving datadriven decisions that optimize our marketing strategies and improve ROI. The ideal candidate will possess a strong analytical mindset a deep understanding of marketing metrics and the ability to translate complex data into actionable insights. You will lead the development and implementation of advanced analytics solutions empowering the marketing team to achieve its goals.
What youll do:
As a Lead Analyst for the Marketing Analytics team you will partner with Marketing Finance Product and Data Engineering to leverage experimentation predictive modeling and data storytelling to help optimize our marketing activities and overall user experience. In this role you will be responsible for collecting analyzing and interpreting marketing data to provide actionable insights that drive campaign optimization and improve marketing ROI. You will work closely with marketing managers and other stakeholders to understand their analytical needs and ensure that our marketing efforts are datadriven and aligned with business objectives. Key responsibilities include:
- Data Analysis & Reporting:
- Lead marketing analytics projects ensuring timely delivery and highquality results.
- Develop and maintain comprehensive marketing dashboards and reports to track key performance indicators (KPIs) across various channels (e.g. paid shopping paid social affiliate).
- Conduct indepth analysis of marketing campaign performance identifying trends patterns and opportunities for optimization.
- Analyze customer behavior and segmentation to understand audience preferences and tailor marketing strategies.
- Perform A/B testing and multivariate analysis to evaluate channel effectiveness and optimize conversion rates.
- Provide regular updates and insights to marketing leadership highlighting key findings and recommendations.
- Strategic Insights & Recommendations:
- Translate complex data into clear actionable insights that inform marketing strategy and decisionmaking.
- Develop and present datadriven recommendations to optimize marketing spend and improve ROI.
- Collaborate with crossfunctional teams (e.g. product engineering finance) to align marketing analytics with overall business objectives.
- Proactively identify opportunities to leverage data and analytics to enhance marketing effectiveness.
- Forecast future marketing performance based on historical data and market trends.
About you:
- Bachelors degree in Statistics Mathematics Economics Marketing or a related field (Masters degree preferred).
- 5 years of experience in marketing analytics and experimentation with a proven track record of driving datadriven results.
- Strong proficiency in data analysis tools and techniques including SQL Python R and data visualization tools (e.g. Tableau Looker).
- Expertise in web analytics platforms (e.g. Segment Google Analytics Adobe Analytics).
- Excellent understanding of marketing metrics and KPIs (e.g. CAC LTV ROAS conversion rates).
- Strong analytical and problemsolving skills with the ability to translate complex data into actionable insights.
- Excellent communication and presentation skills with the ability to convey technical information to nontechnical audiences.
- Ability to work independently and as part of a team in a fastpaced environment.
- Experience with statistical modeling and machine learning is a plus.
Pursuant to the San Francisco Fair Chance Ordinance Los Angeles Fair Chance Initiative for Hiring Ordinance and any other state or local hiring regulations we will consider for employment any qualified applicant including those with arrest and conviction records in a manner consistent with the applicable regulation.
Pursuant to the various pay transparency laws/acts the base salary range is $120000 to $145000 plus opportunities for benefits (e.g. medical dental) equity and discretionary bonuses. Compensation is dependent on geography and may vary.
StockX is proud to be a Detroitbased technology leader focused on the large and growing online market for sneakers apparel accessories electronics collectibles trading cards and more. StockXs powerful platform connects buyers and sellers of highdemand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by realtime data that empowers buyers and sellers to determine and transact based on market value. The StockX platform features hundreds of brands across verticals including Jordan Brand adidas Nike Supreme BAPE OffWhite Louis Vuitton Gucci; collectibles from brands including LEGO KAWS Bearbrick and Pop Mart; and electronics from industryleading manufacturers Sony Microsoft Meta and Apple. Launched in 2016 StockX employs 1000 people across offices and verification centers around the world. Learn more at www.stockx.
Required Experience:
IC
Employment Type
Full Time
