social media specialist creates and manages content on social media platforms to build an audience promote a brand and boost sales. They may also monitor site metrics respond to comments and oversee design.
Responsibilities
Develop and execute social media strategies
Create and publish content including text images and videos
Optimize company pages
Foster community interaction
Analyze performance metrics
Interact with followers
Monitor listen and respond to users
Cultivate leads and sales
Adjust strategies to meet business goals
Skills and knowledge
Expertise in social media marketing and analytics
Understanding of the targeted audience for each social channel
Ability to create persuasive content that strikes a chord with the intended audience
Knowledge of the latest news and trends
Ability to effectively use various social media platforms tools and technologies
Platforms
Social media specialists may work on various social media platforms including Facebook Twitter and Instagram.