Head of Strategic Marketing Analytics
Head of Strategic Marketing Analytics
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1 Vacancy
Job Description
In collaboration with the Financial Advisor Services Organization (FAS) Vanguards Chief Data and Analytics Office is embarking on a transformative journey to revolutionize how data and analytics propel Vanguard FASs vision of being the Advisor to the Advisor. As a Head of of Strategic Marketing Analytics you will play a crucial role in leading and developing a team of talented professionals driving innovative initiatives and ensuring the successful implementation of datadriven solutions that enhance the advisor and distribution experience. You will also serve as a point of escalation and approval for data management and advanced analytics operations strategy and goals aligning with department and enterprise strategy.
Key Responsibilities:
- Team Leadership:Lead mentor and develop a team of data scientists product managers and marketing strategists. Foster a collaborative and highperformance culture.
- Strategic Collaboration:Work closely with crossdivisional teams to design and implement cuttingedge analytical frameworks that support FASs vision and business objectives.
- Data and Analytics:Oversee the collection analysis and interpretation of large datasets from various marketing channels. Ensure the development and maintenance of advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.
- Performance Measurement:Evaluate the incremental impact of marketing investments on business outcomes. Provide insights into the return on investment (ROI) for different marketing strategies.
- Optimization and Recommendations:Provide actionable recommendations to optimize marketing spend and improve campaign effectiveness based on model outputs.
- Reporting and Visualization:Create detailed reports and visualizations to communicate findings and recommendations to stakeholders ensuring clarity and actionable insights.
- Continuous Improvement:Continuously refine models and methodologies to improve accuracy and relevance. Stay updated with the latest trends and technologies in marketing analytics.
- Scenario Analysis:Conduct scenario analyses to forecast the potential outcomes of different marketing strategies and budget allocations.
Qualifications:
- Bachelors degree in marketing statistics economics business or a related field. Advanced degrees (e.g. masters or PhD) are preferred.
- Ability to work effectively in crossfunctional teams and collaborate with various stakeholders.
- Proven experience in people leadership including mentoring and developing team members to achieve their full potential.
- Strong ability to influence and collaborate with senior stakeholders to drive strategic initiatives and achieve business objectives.
- Demonstrated success in leading strategic collaborations across diverse teams to implement innovative solutions.
- Strong understanding of marketing mix modeling techniques including multivariate regression and timeseries analysis.
- Indepth knowledge of marketing analytics including marketing mix modeling marketing touch attribution and causal inference technologies.
- Ability to analyze large datasets from various marketing channels to understand the impact of different marketing activities on sales and other key performance indicators.
- 6 years of experience in marketing analytics preferably within a consulting or corporate environment.
- Proven track record in developing and maintaining advanced statistical models to estimate the effectiveness of marketing tactics and predict future performance.
- Ability to translate complex analytical findings into actionable insights for nontechnical stakeholders.
- Strong written and verbal communication skills to create detailed reports and visualizations.
- Demonstrated ability to identify and solve complex marketing problems using datadriven approaches.
- Excellent problemsolving skills with a focus on datadriven decisionmaking.
- Experience managing multiple projects simultaneously and delivering results within tight deadlines.
- Flexibility to adapt to changing business needs and emerging marketing trends.
Special Factors
Sponsorship
Vanguard is offering visa sponsorship for this position.About Vanguard
At Vanguard we dont just have a missionwere on a mission.
To work for the longterm financial wellbeing of our clients. To lead through product and services that transform our clients lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members designed to capture the benefits of enhanced flexibility while enabling inperson learning collaboration and connection. We believe our missiondriven and highly collaborative culture is a critical enabler to support longterm client outcomes and enrich the employee experience.
Required Experience:
Director
Employment Type
Full-Time
