Senior Brand Manager
Senior Brand Manager
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Job Description
Job Description: Brand Manager 57 Years Experience) Muthoot FinCorp ONE Location: Bangalore Karnataka India Position Type: FullTime About Muthoot FinCorp ONE: Muthoot FinCorp ONE is an SBU of Muthoot FinCorp Ltd. a leading financial services provider known for its innovative and customercentric solutions. Our brand thrives on excellence commitment and the pursuit of empowering our customers with the best financial services. Role Overview: We are looking for a dynamic and creative Brand Manager with 57 years of experience to join our brand team. The ideal candidate will have a strong understanding of branding principles excellent strategic thinking skills and a passion for driving brand growth and visibility. Key Responsibilities: Brand Strategy Development: Collaborate with senior management to develop and implement brand strategies that align with the companys goals and market position. Campaign Management: Plan execute and manage marketing campaigns across various channels ensuring alignment with brand objectives and target audience. Market Research: Conduct market research to identify consumer trends preferences and competitive landscape to inform brand strategy and initiatives. Content Creation: Oversee the creation of compelling and consistent brand messaging across all marketing materials including digital and offline initiatives. Brand Partnerships: Identify and cultivate strategic partnerships to enhance brand visibility and drive business growth. Performance Analysis: Monitor and analyse the performance of brand campaigns providing insights and recommendations for optimisation. Team Collaboration: Work closely with crossfunctional teams including product business and customer service to ensure brand consistency and cohesion. Budget Management: Manage the brand marketing budget ensuring effective allocation of resources to maximise ROI. Innovation: Stay updated with industry trends and emerging marketing practices to innovate and enhance brand strategies continuously. Qualifications: Education: Bachelors degree in Marketing Business Administration or a related field. A Masters degree or relevant certification is a plus. Experience: 57 years of experience in brand management preferably within the financial services consumer tech or related industry. Skills: o Strong understanding of branding and marketing principles. o Excellent strategic thinking and analytical skills. o Proficient in digital marketing and social media platforms. o Exceptional communication and interpersonal skills. o Ability to work in a fastpaced environment and manage multiple projects simultaneously. o Creative mindset with a keen eye for detail. o Proficiency in marketing software and tools (e.g. Google Analytics CRM systems). Why Join Us Innovative Environment: Be part of a forwardthinking company that values innovation and creativity. Career Growth: Opportunities for professional development and career advancement. Collaborative Culture: Work with a supportive and dynamic team committed to achieving excellence. Impact: Play a key role in shaping the brand strategy and driving the success of Muthoot FinCorp ONE. If you are a passionate and driven brand manager looking to make a significant impact in a leading financial services company we would love to hear from you! How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a perfect fit for this role to Muthoot FinCorp ONE is an equalopportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Required Experience:
Manager
Employment Type
Full-Time
