GTN Social Media Specialist
GTN Social Media Specialist
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USD 20 - 20
1 Vacancy
Job Description
Job Details
Job Posting Date(s)
Description
Position Purpose:
The Social Media Specialist is responsible for managing and executing social media strategies for multiple TV shows across various platforms. This includes creating graphics video clips and copy for social media posts scheduling content and ensuring posts are aligned with the marketing goals for each show. The ideal candidate is highly creative has a strong understanding of social media best practices and can effectively manage the social media presence for 34 TV shows ensuring consistent engagement and audience growth. At the heart of this role is a passion for reaching people with the Gospel through digital communication ensuring every post and interaction serves to inspire engage and bring freedom through Christ.
Essential Duties:
- Develop and execute social media strategies for 34 TV shows ensuring each shows social media presence aligns with its brand and marketing objectives.
- Create original content for social media platforms including graphics copy and short video clips tailored to each shows audience to ensure visually appealing and onbrand posts.
- Write compelling copy designed to convert followers into engaged viewers and participants using persuasive language that aligns with each shows tone and objectives.
- Create eyecatching graphics and video clips that stop the scroll captivate the audience and drive engagement and conversions ensuring all visuals are optimized for the platform.
- Schedule post and manage content across multiple social media platforms including Facebook Instagram Twitter TikTok and YouTube.
- Maintain a consistent posting schedule for each show ensuring posts are timely and aligned with the shows broadcast and promotional calendar.
- Write engaging brandappropriate copy that captures each shows tone.
- Design platformspecific graphics and visuals that reflect the messaging of each TV show.
- Create short engaging video clips from existing show footage to share on social media platforms increasing audience engagement and reach.
- Monitor and respond to comments and messages on each shows social media accounts to foster community engagement.
- Track and analyze social media performance using analytics tools providing insights and recommendations for content optimization and audience growth.
- Collaborate with content marketing and production teams to ensure social media efforts align with broader marketing initiatives and show promotions.
- Stay uptodate with social media trends tools and best practices to continually enhance social media strategies for each show.
- Ensure all social media content complies with brand guidelines and adheres to GTNs mission and values.
- Collaborate with crossfunctional teams to define messaging offers and strategies for campaigns.
- Conduct A/B testing to optimize headlines offers and CTAs for better engagement and conversions.
- Actively seek opportunities to experiment with new strategies and optimize performance for better results.
- Organize plan and prioritize tasks to meet deadlines implementing process improvements where needed.
- Create and implement strategies for list growth increased engagement and higher ROI.
- Compile and report social media metrics regularly to track progress against team and organizational goals.
- Stay up to date with social media marketing and graphic design trends tools and best practices.
- Other related tasks as assigned.
Qualifications
Knowledge Skills and Abilities:
- Strong proficiency in social media platforms including Facebook Instagram Twitter TikTok and YouTube.
- Ability to create compelling and visually appealing content including graphics copy and short video clips tailored to specific audiences and platforms.
- Proficiency in graphic design tools such as Adobe Photoshop Illustrator Lightroom Canva or similar software as well as basic video editing tools for creating social clips.
- Excellent writing and copyediting skills with a strong ability to craft engaging social media posts.
- Experience with scheduling tools such as Sprout Hootsuite Buffer or native platform scheduling features.
- Strong organizational and time management skills with the ability to manage content for multiple TV shows simultaneously and meet deadlines.
- Analytical skills to track measure and optimize social media performance.
- Ability to work independently while collaborating effectively with marketing and content teams.
- Familiarity with social media trends algorithms and best practices for audience engagement and growth.
- Strong project management skills to handle multiple campaigns across different shows simultaneously.
- Excellent communication skills both written and verbal with the ability to collaborate effectively with internal teams and external vendors.
- Ability to work independently with minimal oversight demonstrating initiative and resourcefulness.
- Excellent problemsolving skills.
Requirements:
- Must have a personal relationship with Jesus Christ.
- Must sign the Statement of Faith.
- A high school diploma or equivalent education is required.
- Bachelors degree in marketing communications or a related field preferred.
- Charis Bible College graduate is preferred.
- Must pass all required checks.
Experience:
- Proven track record of managing successful social media campaigns and accounts that drive engagement and conversions.
- 2 years of experience in social media management content creation or digital marketing.
- Experience in managing social media for multiple brands or shows is a plus.
- Compensation is commensurate with experience.
We offer a comprehensive benefits package for fulltime employees to include the following: MedicalDentalVisionPaid Time Off (PTO)Paid Holidays per year 10 Flexible Spending Account (FSA)Medical/Dependent CareHealth Savings Account (HSA)Voluntary Life and AD&DShort Term DisabilityLong Term Disability403(b) Retirement PlanLife Assistance Program Accident/HospitalID Shield/Legal Shield and Telehealth
About Us: Andrew Wommack Ministries (AWM) is a teaching ministry of unconditional love and the balance between grace and faith. For over forty years Andrew and Jamie have been teaching the truth of the Gospel to the body of Christ by teaching at seminars in churches on radio and television by training others at Charis Bible College and by developing ministry materials designed to help you in your relationship with the Lord. We are a family here at AWM we like to have fun and we love Jesus. You will find that our culture reflects just that. Our core values demonstrate that we serve Gods people with Excellence Faithfulness and Integrity.
Are you interested in helping Andrew fulfill his vision to reach as far and as deep with the Gospel as possible
If so we are looking for someone faithful available willing to learn; and passionate about taking the Gospel Truth to the world.
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Required Experience:
Senior IC
Employment Type
Full-Time
