Senior Marketing Operations Manager
Senior Marketing Operations Manager
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1 Vacancy
Job Description
About Mixpanel
Mixpanel is an event analytics platform for builders who need answers from their data at their fingertipsno SQL required. When everyone in the organization can see and learn from the impact of their work on product marketing and company revenue metrics they are poised to make better decisions.
Over 9000 paid customers including companies like Netflix Pinterest Sweetgreen and Samsara use Mixpanel to understand their customers and measure progress. Our commitment is to provide the most comprehensive and reliable analytics platform accessible and trusted by all.
About the Team
The Marketing Operations team at Mixpanel partners closely with Marketing Leadership to develop core processes and execute campaign operations tooling automation and reporting to run the Marketing team. We build and optimize core operational processes facilitate key decisionmaking and drive efficiency in marketing executionensuring we deliver on our growth objectives.
About the Role
As a Senior Marketing Operations Manager you will be responsible for executing on key marketing operations including campaign operations campaign reporting campaign attribution ROI analysis and audience management/data enrichment at scale. This role requires a blend of analytical expertise strategic thinking and operational excellence to optimize marketing performance and support the scalability of marketing initiatives.
Responsibilities
- Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns.
- Automated Programs: Develop and implement automated sales outbound campaigns tied to intent signals (job change data G2 intent etc. and lifecycle marketing programs (e.g. onboarding reengagement upsell churn prevention) by leveraging realtime customer data.
- Segmentation/Audience Management: Ensure highquality audience segmentation and targeting by integrating Hightouch with CRM (Salesforce) marketing automation tools (Customer etc. and sales automation tools (Outreach).
- Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch CRM marketing automation platforms and analytics tools.
- Forecasting & Planning: Own marketing contribution forecasting pipeline modeling and goalsetting to align with revenue objectives.
- Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs track conversion rates and provide recommendations to optimize performance.
- Operational Efficiency: Drive continuous improvement in marketing workflows reporting cadences and governance processes ensuring datadriven decisionmaking.
- Tech Stack & Data Management:Leverage and optimize tools such as Salesforce marketing automation platforms and analytics tools to improve reporting and data integrity.
- Strategic Project Leadership:Support companywide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact.
Were Looking for Someone Who Has
- 7 years of experience in marketing operations revenue operations marketing analytics or related analytical roles within a highgrowth B2B SaaS or tech environment.
- Strong data analysis and financial modeling skills with the ability to work with complex datasets.
- Expertise in marketing analytics attribution modeling campaign tracking and funnel metrics such as CAC LTV and ROI.
- Handson experience with Salesforce marketing automation tools (e.g. Marketo HubSpot Customer) and BI platforms (e.g. Tableau Looker).
- Experience in SQL & Data Manipulation Ability to extract and manipulate data from databases for deeper analysis
- Exceptional communication and stakeholder management skills to drive crossfunctional collaboration.
- Strong project management experience with the ability to prioritize tasks manage multiple initiatives and execute within deadlines.
- High attention to detail intellectual curiosity and a passion for driving business impact through datadriven decisions.
Bonus Points for.
- ABM Strategy Experience working with AccountBased Marketing (ABM) tools and tactics.
- PLG & Enterprise Sales Models Knowledge of both productled growth (PLG) and enterprise marketing strategies.
- Experience in a HighGrowth SaaS Environment Understanding of marketing operations in fastpaced scaling companies.
Compensation
The amount listed below is the total target cash compensation (TTCC) and includes base compensation and variable compensation in the form of either a company bonus or commissions. Variable compensation type is determined by your role and level. In addition to the cash compensation provided this position is also eligible for equity consideration and other benefits including medical vision and dental insurance coverage. You can view our benefits offerings here.
Our salary ranges are determined by role and level and are benchmarked to the SF Bay Area Technology data cut released by Radford a global compensation database. The range displayed represents the minimum and maximum TTCC for new hire salaries for the position across all of our US locations. To stay on top of market conditions we refresh our salary ranges twice a year so these ranges may change in the future. Within the range individual pay is determined by experience jobrelated skills qualifications and other factors. If you have questions about the specific range your recruiter can share this information.
Benefits and Perks
- Comprehensive Medical Vision and Dental Care
- Mental Wellness Benefit
- Generous Vacation Policy & Additional Company Holidays
- Enhanced Parental Leave
- Volunteer Time Off
- Additional US Benefits: PreTax Benefits including 401(K) Wellness Benefit Holiday Break
*please note that benefits and perks for contract positions will vary*
Culture Values
- Be Open: When knowledge becomes open we can come together as a team to collaborate around a shared purpose
- Customer Focus: Our customers success is our success
- Lead Change: Everyone at Mixpanel has the capacity to make an impact on the business
- Results Oriented: Driving results in a measurable way ensures we stay focused on the highest impact initiatives
- One Team: We cant win without each other
Why choose Mixpanel
Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like AndreessenHorowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering eventbased data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the everevolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.
Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.
Required Experience:
Manager
Employment Type
Full Time
