Product Marketing Manager GM Energy

Job Description

This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week at minimum

As the GM Energy Product Marketing Manager youll be the voice of GM Energy connecting our innovative GM Energy Product Managers with our partners across General Motors product marketing brand marketing and engineering organizations to integrate GM Energy product launches with vehicle and platform programs. You will be the single point of contact for GM product and brand marketing colleagues seeking information on GM Energy products helping to spread product awareness and education to our internal partners.

You will support the GM Energy Planning Function to align with GM product and platform roadmaps. Working knowledge of GM product development and product marketing processes strong communication organizational skills crossfunctional collaboration and a desire to learn about EV and charging technology are critical.

Responsibilities

• Coordinate customerexperience centric versions of GM Energy product roadmaps with vehicle and platform roadmaps such as timing of NACS charging capability and charging power / speed
• Represent GM Energy in GM product marketing design and engineering forums in coordination with GM Energy Product Managers
• Support product launches by ensuring correct product information in all marketing/media/merchandising materials including vehicle order guides catalogs websites price labels product training etc.
• Along with other teams in GM and GM Energy codevelop product gotomarket plans including sales channel strategy target MSRP product positioning and assumptions for penetration rates
• Integrate GM Energy products into vehicle packaging and pricing plans assessing offer strength vs. key competitors
• Collect and communicate GM product and brand marketing needs and requirements as input throughout the GM Energy product development process
• Define customer focused features while partnering with Product Research to make critical business decisions
• Support GM Energy Product Managers to maintain product program content resources to reflect marketing intent and product features and specification
• Align GM Energy product launch dates specifications and target penetration rates to product program content sheets
• Actively participate in Brand Product Marketing forums Program Teams (PET) launch teams and other forums as needed
• Collaborate with GM and GM Energy market research and competitive intelligence teams to continue GMs leadership in the energy and automotive industries.

Additional Job Description

Required Qualifications

• Bachelors degree required preferred in engineering
• 5 years work experience in Product Development Product Marketing Planning (including Market Research and Forecasting) Marketing (including Market Analysis) or related functions
• Strong interest in product market dynamics competitive analysis EV and related technology and consumer behavior
• Ability to balance various inputs to make informed recommendations.
• Clear and succinct communication skills both written and oral.
• Ability to frame issues draw conclusions and make recommendations to leadership.
• Confident participation in crossbrand and crossfunctional forums.
• Ability to act as a spokesperson in dealer events training videos and internal presentations.
• Effective project management skills with attention to detail.
• Ability to effectively manage multiple projects and assignments on time and with attention to detail

What Can Give You a Competitive Edge (Preferred Qualifications):

• 7 years relevant work experience
• Experience with GM global vehicle development pricing marketing and launch processes
• Familiarity with GM Energy products including residential EVSE (chargers) vehicletohome system and/or residential energy storage system (ESS).
• A passion for learning creating new tools improving or creating new processes and teaching others

PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP

This role may be eligible for relocation benefits.

#LIKD

About GM

Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals dependent on role needs. Every day we want every employee no matter their background ethnicity preferences or location to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and wellbeing of you and your family. Our comprehensive compensation plan incudes the following benefits in addition to many others:
Paid time off including vacation days holidays and parental leave for mothers fathers and adoptive parents;
Healthcare (including a triple tax advantaged health savings account and wellness incentive) dental vision and life insurance plans to cover you and your family;
Company and matching contributions to 401K savings plan to help you save for retirement;
Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
Tuition assistance and student loan refinancing;
Discount on GM vehicles for you your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional personal educational or volunteer opportunities.GM is proud to be an equal opportunity employer.

Equal Employment Opportunity Statements

GMis an equal opportunity employer and complies with all applicable federal state and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment all practices and decisions relating to terms and conditions of employment including but not limited to recruiting hiring training promotion discipline compensation benefits and termination of employment are made without regard to an individuals protected characteristics. For purposes of this policy protected characteristics include an individuals actual or perceived race color creed religion national origin ancestry citizenship status age sex or gender (including pregnancy childbirth lactation and related medical conditions) gender identity or gender expression sexual orientation weight height marital status military service and veteran status physical or mental disability protected medical condition as defined by applicable state or local law genetic information or any other characteristic protected by applicable federal state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment email us ator call us at. In your email please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.