HERNANDO COUNTY SHERIFFS OFFICE
AL NIENHUIS SHERIFF
JOB TITLE: MULTIMEDIA SPECIALIST
BUREAU: SHERIFFS ADMINISTRATIVE STAFF
SUPERVISED BY: DEPUTY PIO
PAY GRADE: 16N CREATED: 03/25/2025
FLSA STATUS: NON EXEMPT REVISED:
CHARACTERISTICS OF THE CLASS:
The Multimedia Specialist serves as the agencys liaison to the community and media both in person and via social media. This role blends the responsibilities of a communications professional with the creative expertise of a multimedia storyteller videographer editor writer and oncamera host. The specialist will play a key role in enhancing public engagement and strengthening the Hernando County Sheriffs Office external and internal storytelling efforts across multiple platforms.
NOTE: These examples are intended only as illustrations of the various types of work performed. The omission of specific statements of duties does not exclude them from the position if the work is similar related or a logical assignment to the position.
ESSENTIAL JOB FUNCTIONS:
- Build and maintain strong relationships with community members and media representatives through inperson interactions and social media engagement.
- Develop and implement strategies to maximize the agencys social media presence enhancing public outreach and community relations.
- Assist in oversight of the Hernando County Sheriffs Office social media platforms ensuring content aligns with the agencys mission while monitoring audience engagement and responding appropriately.
- Provide timely and newsworthy updates about agency personnel and activities to media outlets.
- Analyze social media metrics and prepare periodic performance reports for the Deputy PIO.
- Manage photography and videography requests including capturing editing and producing high quality visual content such as photos slideshows PSAs and graphics.
- Conceptualize and develop content for podcasts and public service announcements.
- Assist in planning coordinating and executing community events special events and official functions.
- Participate in designing and producing agency exhibits displays and promotional materials.
- Coordinate special projects or programs as directed by the Sheriff or designee.
- Provide oncall support for scheduled and unscheduled events including nights weekends and holidays as needed.
- Perform other related duties as to support the Community Relations department.
QUALIFICATIONS
A. Training and Experience
- Advanced proficiency in Microsoft Office programs and Adobe Creative Studio Suite including Premiere Pro Photoshop After Effects and Illustrator.
- Previous experience managing social media platforms for government agencies or similar organizations.
- Ability to perform effectively in a fastpaced dynamic environment with rapidly changing conditions.
- Strong personal and professional ethics and integrity demonstrating accountability and reliability in all responsibilities.
- Prior experience or education in journalism mass communications public relations marketing digital media or a related field is strongly preferred.
B. Knowledge Skills and Abilities
- Knowledge of general office practices including computer operations data entry correspondence calculations and use of office equipment (telephone fax and copy machine).
- Strong interpersonal skills with the ability to engage effectively with the community members.
- Ability to clearly speak understand read and legibly write in English.
- Extensive knowledge and experience with commonly used social media platforms (e.g. Facebook X formally Twitter YouTube Next Door etc.
- Knowledge of current technology and trends in communications.
- Skills in graphics photography/videography design and publishing.
- Skills in editing and copywriting
- Ability to multitask and work under stressful situations.
- Ability to work long hours in demanding environments when necessary.
- Ability to demonstrate exemplary customer service skills.
- Ability to set goals develop strategies and achieve objectives.
- Ability to plan events that occur throughout the year.
- Skills in decision making with ability to assess and respond effectively to situations.
- Skills in interacting tactfully with members of the community.
- Knowledge of and adherence to policies procedures and best practice of the Hernando County Sheriffs Office.
- Ability to deliver a wide range of services to the community.
- Ability to have discretion and professionalism in handling sensitive information relationships situations.
ESSENTIAL PHYSICAL SKILLS:
- Ability to communicate effectively both orally and in writing.
- Ability to sit or stand for long periods of time.
- Acceptable eyesight with or without corrections.
- Acceptable hearing without or without correction
- Possess manual dexterity sufficient to perform required job skills
- Ability to lift/carry a minimum of 30 pounds.
- Possess a valid FL drivers license and ability to operate a motor vehicle.
- Ability to operate a computer general office equipment and video/photo editing software.
Equal Opportunity Employer
Required Experience:
Unclear Seniority