Marketing Specialist Sr
Marketing Specialist Sr
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Job Description
Donaldson is committed to solving the worlds most complex filtration challenges. Together we make cool things. As an established technology and innovation leader we are continuously evolving to meet the filtration needs of our changing world. Join a culture of collaboration and innovation that matters and a chance to learn effect change and make meaningful contributions at work and in communities.
Key Responsibilities:
- In conjunction with the Marketing Manager and local BU leaders develop marketing strategies and plans in support of business growth objectives and market share expansion in India.
- Work with key global and local stakeholders on product marketing initiatives including the of new product launch strategies and new product release activities.
- Support Strategic Marketing and business planning initiatives as required by conducting research activities including competitor analysis market size & share and market segmentation analysis.
- Develop and execute channel partner marketing initiatives as directed to encourage increased Dealer engagement loyalty and growth.
- Responsible for managing advertising and public relations program and working closely with the Corporate Communications Team and with third parties where necessary to develop message content artwork media mix and schedule in line with sales and marketing objectives
- Develop and implement a Digital Marketing plan in accordance with global guidelines and in coordination with Marketing Manager
- Develop local marketing collateral as required such as literature and catalogue translations Point of Sale and promotional merchandise including new product release and product bulletins.
- Responsible for ensuring the coordination and preparation of marketing and customer events including trade shows seminars road shows and training
- In conjunction with the global ecommerce team and business unit stakeholders develop marketing initiatives to drive increased traffic and adoption of shop.donaldson where appropriate.
- Support the Marketing Manager and Marketing Leads to establish the annual marketing budget for India and manage accordingly
- Responsible for reviewing and developing sales tools and resources for salespeople and Dealers
- Develop and distribute email marketing communications to customers as required.
- Champion the adoption of the global CRM lead management process to manage track and report on marketing generated leads and opportunities
- Prepare regular reports for management that include key performance indicators including MQL OPP ROI and so on to ascertain if marketing efforts are having their desired impact and provides feedback and recommendations to management.
- Ensures that brand is well represented and design guidelines are adhered to in all marketing campaigns and collateral
- Create banner content for eCommerce platform
- Develop content for online promotion of eCommerce platform
- Partner with marketing agencies to create awareness of new ways of promoting and selling Donaldson products
- Support new and innovative ways of selling Donaldson products i.e. marketplaces digital partner program
- Point of contact for new product announcements new images online literature and videos
Educational Qualification:
- Bachelors degree in Marketing Communications or related field.
Relevant Experience:
- At least 6 years marketing operations experiences. Proficiency 2 years) using marketing automation platforms such as Marketo.
- Desktop publishing skills including proficiency with Adobe Suite.
- Excellent in content creation video filming and edit experiences will be an advantage but not a must.
- Good in channel marketing experiences on supporting dealer enduser campaigns create value and deliver properly.
- Experience managing relationships with tradeshow vendors agencies and other external partners.
- Proven ability to move easily between generating big creative ideas to driving process improvement to executing details and administration.
- Experience building executing and scaling crossfunctional marketing programs from concept to completion.
- Global business experience with proven ability to collaborate and implement marketing efforts across cultures and around the world.
- Good experiences in leads management and reporting out good experiences in using CRM
Others:
Travle 50
Language English & Hindi
Employment opportunities for positions in the United States may require use of information which is subject to the export control regulations of the United States. Hiring decisions for such positions are required by law to be made in compliance with these regulations. Applicants for employment opportunities in other countries must be able to meet the comparable export control requirements of that country and of the United States.
Donaldson Company has been made aware that there are several recruiting scams that are targeting job seekers. These scams have attempted to solicit money for job applications and/or collect confidential information Donaldson will never solicit money during the application or recruiting process. Donaldson only accepts online applications through our Careers Donaldson Company Inc. website and any communication from a Donaldson recruiter would be sent using a donaldson email address. If you have any questions about the legitimacy of an employment opportunity please reach out to to verify that the communication is from Donaldson.
Our policy is to provide equal employment opportunities to all qualified persons without regard to race gender color disability national origin age religion union affiliation sexual orientation veteran status citizenship gender identity and/or expression or other status protected by law.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
