Purpose :
Implement and monitor policies to achieve targeted sales improve market share on sustainable basis.
Provide ongoing technical and sales service to Channel partners & end customers. Identify market trends
& opportunities; negotiate contracts with the aim of maximizing sales profits.
Key Accountability :
Accountability :
PROFITABLE GROWTH
Key Activities :
- Educate Dealers to sell high value / High
- Margin / new products to improve Sales
- Turnover.
- Facilitate ZDs /Ads / Dealers to achieve
- their sales targets FGIs QGIs etc.
- Prepare and maintain Dealer master and
- Panel.
- Ensure Local level ads are released as per
- agreement.
- Ensure Inshop branding Signage
- Boards etc. at dealers outlets.
- Implementation of MOP system.
- Report unauthorized dealer selling / unauthorized
- product selling.
- Collect and provide update on
- competitors activities such as new
- product introduction / scheme launch /
- Price changes / incentive / discounting
- structures etc.
KPI :- RCV
- No. of unauthorized dealers identified
- No. of cold call conversions (Institutions)
- No. of ROs converted to MBOs MBOs to Exclusive and Exclusive to Shoppers World and Galleries.
- Participated in No. of Fairs / Exhibition
- No. of dealers /AD visited
- Complaints resolution time
- Credit Days
MARKET DEVELOPMENT & PENETRATION :- Participate in local level fairs / exhibitions alone with ZD / Dealers.
- Approach Institutions / Bulk buyers / Search of prospective end customers.
- Identify opportunities for appointing dealers.
- Appointment of new ROs and MBOs as per plan.
- Conversion of ROs to MBOs MBOs to Exclusive Exclusive to Shoppes/ World/ Galleries as per plan.
CUSTOMER SATISFACTION :- Visit ZDs / ADs / Dealers as per plan.
- Ensure that Dealers receive and
- understand all communications / policies
- etc.
- Provide technical assistance to
- customers regarding foam applications &
- appropriate uses.
- Resolve dealer queries.
- Ensure timely end customer complaint redressal.
COLLECTIONS: - Ensure that payments are received timely from customers
Key Decisions :- Decision on genuineness of complaints
Working Relation :- Maintains relationships with Distributors / dealers by understand their problems market needs and challenges.
- Close relationship with seniors to implement business plan / policies in the market.
- Cooperative relation with sales colleagues to exchange ideas for better performance.
Company Profile :Our client is a 3500 Crore turnover Listed company is a leader in Polyurethane (PU) Foam and Mattresses/FMCG/Consumer goods. It has become household brand in India and overseas. This fastestgrowing group even today has a nationwide presence the largest market share in manufacturing PU Foam with a global marketing perspective and an impeccable track record of bringing comfort convenience and luxury to enhance lifestyle.
Required Experience:
Manager