Marketing Manager

About HatchMed

HatchMed creates innovative userfriendly solutions that enhance hospital efficiency and improve the experience for both patients and caregivers. From magnetic nurse call cables to digital pillow speakers and tablet mounts our products address everyday challenges with smart practical design. For 13 years weve built a strong reputation through word of mouth and industry trustnow were gearing up for the next stage of growth and expansion.

The Role

Were seeking a dynamic handson Marketing Manager to establish and lead HatchMeds first formal marketing function. In this pivotal role youll develop strategy manage campaigns and drive growth by increasing market share and generating highquality MQLsensuring our innovative solutions reach more healthcare providers and patients. Youll have the flexibility to execute key marketing initiatives yourself and collaborate with vendors as needed. This role is perfect for a strategic thinker who thrives in both highlevel planning and handson executionsomeone eager to build from the ground up and continuously optimize as we scale.

Youll report directly to senior leadership and work closely with sales product and operations.

What Youll Do

Strategy & Brand Positioning

• Develop and own HatchMeds marketing strategy and roadmap

Execute datadriven marketing strategies by measuring campaign performance analyzing key metrics and optimizing spend allocation to drive ROI

• Refine our messaging to clearly communicate what we do and why it matters
• Build a cohesive brand across web digital print and events

Lead Generation & Campaigns

• Create and manage campaigns that generate qualified leadsthrough email digital and trade shows
• Use marketing automation tools and CRM systems to track and optimize performance
• Collaborate with sales to align marketing activities with pipeline goals

Content & Messaging

• Write (or manage writers for) clear useful contentcase studies blog posts email copy product sheets and more
• Partner with designers or videographers when needed to develop strong visuals and video assets
• Keep all messaging simple specific and free of generic healthcaretech buzzwords

Market Research & Feedback Loops

• Stay current on competitor moves customer needs and market trends
• Use this information to inform content positioning and campaign strategies
• Gather feedback from the sales team and customers to improve what were doing

Ensure all decisions are backed by actionable insights and comprehensive reporting

Events & Trade Shows

• Plan and manage trade show presence from start to finishstrategy logistics outreach and postshow followup
• Ensure events generate real leads and insightsnot just swag

What Youll Need

• 3 years of experience in marketing ideally in MedTech healthcare or B2B environments
• Strong writing and content skillsyoure confident creating your own or managing others
• Comfort with marketing automation platforms CRM tools and email platforms
• Project management skills to juggle priorities and timelines across internal and external partners
• Strategic thinker with a bias toward
• Experience managing vendors when specialized expertise is required

Who You Are

• Youre sharp practical and allergic to jargon
• You can work independently and build structure where there is none
• You know when to dive in yourself and when to bring in outside help
• You want your work to be both smart and useful

HatchMed is an equal opportunity employer and values diversity in the workplace. We do not discriminate based on race color religion sex national origin age disability veteran status sexual orientation gender identity or any other protected status. We encourage all qualified individuals to apply.