Head of Marketing
Head of Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Job title: Head of Marketing
Reporting to: Chief Growth Officer
Location: Cape Town
ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANYS EE TARGETS
WHAT WE DO
Lula is an innovative and humanfocused FinTech company on a mission to help small businesses optimise their cash flow. Our purpose is to help SMEs manage their businesses better faster and more simply so they can spend more time doing what they love.
If youre looking for a new place to call home that believes in the potential of the broader SME landscape in South Africa and a place where youll work with awesome people then Lulas the place for you!
Were making business banking fast human Lula!
OUR VALUES
Collaborative were a clan and work together as a team always towards a common goal
Committed were accountable and follow through no matter the challenge
Curious we look for better ways to do things and make a positive difference
Connected we stay close to learn from and look to understand each other and our customers
Compassionate we go out of our way to care about our colleagues our customers and our community
OVERALL PURPOSE
Were looking for an experienced and dynamic Head of Marketing to lead our brand content and product marketing initiatives.
The role requires a strategic collaborative and handson leader who can effectively work with others to craft and execute marketing strategies that drive awareness consideration and conversion while aligning with our core brand values.
You will play a pivotal role in shaping Lulas market positioning and ensuring our products resonate deeply with SMEs. By leveraging your expertise youll help us amplify our impact fostering meaningful connections with South African Business Owners.
As the Head of Marketing at Lula your role will involve:
Brand Marketing:
- Develop and execute brand strategies that strengthen Lulas position as a trusted fintech partner for SMEs
- Oversee brand consistency across all channels and touchpoints
- Lead initiatives to enhance market awareness and brand affinity
Content Marketing:
- Drive content strategies that educate inspire and engage our target audience.
- Oversee the creation of highquality relevant and impactful content across blogs social media email and other channels.
- Utilize storytelling to communicate Lulas value proposition effectively
Product Marketing:
- Lead gotomarket strategies for new products ensuring alignment with customer needs and business goals
- Collaborate with product teams to define messaging positioning and value propositions
- Drive adoption and retention strategies through innovative campaigns
Strategy and Performance:
- Develop datadriven marketing plans to achieve KPIs around awareness consideration and conversion
- Leverage customer insights and market data to inform strategy
- Measure and report on campaign performance iterating for continuous improvement
Leadership:
- Build lead and mentor a highperforming marketing team.
- Foster collaboration across crossfunctional teams including product sales and customer success
THE SKILLS AND EXPERIENCE WERE LOOKING FOR
- Grade 12 achieved
- Degree in relevant field would be highly advantageous
- Proven experience 7 years) in marketing with a strong focus on brand content and product marketing
- Experience working in the SME or finance space is highly desirable
- Track record of creating highimpact strategies that drive awareness consideration and conversion
- Strong analytical capability with a datadriven approach to decisionmaking
- Excellent leadership and teambuilding abilities
- Superior communication skills with an aptitude for storytelling and persuasive messaging
THE COMPETENCIES WERE AFTER
- Creative mindset and ability to effectively execute on ideas
- Confident communicator who can persuade and inspire others across various communication channels
- Resilience and the ability to face and overcome challenges within a fast paced and growing organisation
- Critical thinking and the ability to challenge the status quo
- Team player who collaborates effectively with others across the organisation at all levels to solve problems effectively
- Self motivation and the ability to operate independently and take initiative without being asked to
Please note that all appointments are subject to our background checking process which may include Credit Criminal and any other job inherent checks
Required Experience:
Director
Employment Type
Full-Time
