Account Director Influencer Strategy
Account Director Influencer Strategy
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$ 95000 - 125000
1 Vacancy
Job Description
Job Summary
The Account Director Influencer Strategy is responsible for providing strategic integrated direction for influencer & creator marketing initiatives. This role engages in highlevel discussions with clients ensuring that influencer efforts align with brand goals and drive measurable business outcomes. The ideal candidate will lead crossfunctional collaboration contribute to industry thought leadership and advocate for innovation in influencer marketing.
Key Responsibilities
- Provides strategic direction for influencer marketing ensuring alignment with brand objectives and business KPIs for some of our top lifestyle and CPG clients.
- Partners with crossfunctional leadsincluding Creative Analytics Paid Media and CX teamsto ensure full campaign integration and stay at the forefront of agency capabilities social trends and digital innovations.
- Drives communications in tactical planning acting as a representative for influencer marketing capabilities.
- Champions innovative approaches leveraging emerging platforms AIdriven insights and trend forecasting to futureproof strategies.
- Builds and maintains strong relationships with talent and management agencies to ensure reliability quality partnerships and the ability to execute quickturn activations.
- Acts as a trusted advisor guiding clients through social digital and influencer best practices while identifying opportunities for strategic growth. Drives client engagements to uncover incremental revenue opportunities and foster longterm partnerships.
- Reviews campaign briefs align teams and coordinate strategic staffing needs with Sr. Influencer Strategy Leads & Resource Management to optimize .
- Mentor internal team sharing best practices and emerging trends to elevate influencer marketing expertise.
- Collaborate with the Sr. Influencer Strategy Leads to develop case studies that highlight successful influencer marketing initiatives.
Qualifications & Experience
- 8 years of experience in influencer marketing digital strategy or a related discipline.
- Proven experience in highlevel client engagement strategic consulting and crossfunctional collaboration.
- Strong understanding of influencer marketing trends emerging platforms and measurement frameworks.
- Ability to drive measurable results and demonstrate the business impact of influencer campaigns.
- Excellent leadership communication and problemsolving skills.
- Experience mentoring and developing teams fostering a culture of growth and innovation.
- Comfortable working in a fastpaced dynamic environment with multiple stakeholders.
- Strong analytical mindset with proficiency in datadriven decisionmaking.
- Familiarity with influencer marketing platforms CRM tools (CIQ) and industrystandard analytics solutions.
Why Join Us
- Work with leading global brands on innovative and highimpact influencer marketing strategies.
- Be part of a forwardthinking agency that prioritizes integration innovation and measurable results.
- Collaborate with toptier talent across multiple disciplines including creative analytics and media.
- Enjoy opportunities for professional growth mentorship and leadership development.
- Competitive salary benefits and career advancement opportunities.
Is this you
Be a driver of culture: Must have true passion and understanding of pop culture and are part of the community (be it music gaming fashion food internet culture etc. This job is the intersection ofcreative strategy marketing technology content creation and production; your energy must be driven by your lifestyle. You must influence creative ideations: from the ideas presented to the influencers selected to the content created all the way down to the language used in post copy.
Have high cultural competencies: Understand the role and importance of diversity equity & inclusion (DE&I) You must be culturally vigilant with the ability to understand communicate with and effectively interact with people across cultures.
Have Gravitas in the influencer space and skininthegame: Deep understanding of the influencer landscape is required. Proven ability to build speak and grow relationships with change agents and cultural makers (celebrities influencers artists thought leaders) directly or via their agents. You must be open to a publicfacing role; willingness to speak publicly about influencer trends when opportunities present itself to the WS Influencer Team.
Know how to identify and manage diverse vendors and partners: in an industry where technologies (SaaS platforms AI managed services etc. are popping on the daily at high volume no less you must have experience working with RFPs and meeting with leading tech companies to understand their services and identify their uniqueness (and keep up with their ongoing changes in our WS influencer database)
Be ready to lead at any moment: working with your leads you will learn to step up to the plate and lead effectively in the clients and agencys best interests while also helping to cultivate mentor and coach mid to junior staff members on the influencer team.
Hustle: identify influencer opportunities (organic or new) to ensure influencer marketing continues to be a strong marketing discipline and revenue driver on your assigned account or at Weber Shandwick.
Think like a lawyer: you understand how important it is to be in compliance with best practices (FTC updates platform requirements) continuously build our excellence by partnering with DXTRA legal and finance to ensure risk and liabilities are reduced and tamed for every campaign you touch.
Have experience building engaged audiences: on YouTube TikTok Facebook Instagram Snapchat TikTok and other digital & social platforms.
Know how to build a story: you will build client presentations that tell smart compelling stories never rinse and repeat which requires you to be highly motivated energetically charged and always inspired.
Be curious always: You are willing to learn a little bit of everything and open to take on anything.
The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:
- Medical
- Dental
- Vision
- 401k (with employer match)
- Tuition Reimbursement
- Juice Money $60 monthly reimbursement to be used towards purchases that nourish your health mind body and soul
- MyDays Flexible holiday schedules
- ShortTerm Disability
- Paid Employee Family Leave
- Family Building Benefit
Illinois Salary range: $95000 $125000
Where an employee or prospective employee is paid within this range will depend on among other factors actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employees/applicants background pertinent experience and qualifications.
Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race color religion gender age ethnic or national origin protected veteran status physical or mental disability sexual orientation gender identity marital status or citizenship status.
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Required Experience:
Director
Employment Type
Full Time
