Digital Marketing Communications Administrator
Digital Marketing Communications Administrator
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Job Description
Posting Description
DIGITAL MARKETING & COMMUNICATIONS ADMINISTRATOR Center for Transportation and Logistics (CTL) will drive the digital marketing strategy for the MITx MicroMasters Program in Supply Chain Management and the online educational offerings at CTL; design and execute targeted campaigns to attract and engage learners; manage email marketing efforts including audience segmentation scheduling and performance analysis; maintain CRM tools to track engagement; oversee all direct marketing initiatives; ensure alignment with CTLs social media strategy by coordinating with the Social Media Administrator; have full ownership of the MicroMasters website including maintenance and updates; create digital content such as brochures graphics and learner testimonials; manage video production and distribution; support the design promotion and of webinars; and track marketing performance metrics ensure compliance with copyright requirements and handle other duties as needed.
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Job Requirements
REQUIRED: Bachelors degree in marketing communications or related field; at least five years of experience in digital marketing; proficiency with email marketing tools web management platforms and analytic tools; experience with graphic design tools (Adobe Creative Suite Canva); solid organizational writing and interpersonal skills; and ability to manage multiple projects. PREFERRED: Masters degree; experience in higher education; familiarity with video production webinar tools (YouTube Zoom FinalCut) project management software (Asana) Salesforce and database tools (Access); and experience in online community building. Job #248328
Reopened 3/5/2025
Required Experience:
Unclear Seniority
Employment Type
Full-Time
