Marketing Director
Marketing Director
Posted on :
07-04-2025
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1 Vacancy
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Job Description
Analytic Partners is a global leader in commercial measurement and optimization turning data into expertise for the worlds largest brands for almost 25 years.
With clients in 50 countries and global offices across New York City Miami Dallas Dublin London Paris Singapore Shanghai Munich Sydney Melbourne Charlottesville and Denver were growing fast. And were looking for top talent to join us in shaping the future of analytics.
To learn more about what we do visit analyticpartners and see why were recognized as a Leader in the industry by independent research firms Forrester and Gartner.
What youll be doing:
- The Marketing Director will be responsible for developing and executing comprehensive marketing programs focused on building our companys brand presence generating qualified leads and driving revenue through targeted ABM campaigns. The ideal candidate will have a proven history in a technology or B2B services industry with expertise in field marketing digital marketing brand management and product marketing. This role requires close collaboration with demand generation sales and customer engagement teams to deliver highimpact marketing campaigns to potential customers in need of a marketing measurement solution. This role reports to the Vice President of Marketing and requires a dynamic cando leader who is ready to roll up their sleeves drive impactful initiatives enhance team efficiency and deliver meaningful results.
- Strategy & Planning: Partner with the VP of Marketing to design and execute comprehensive marketing campaigns that align with the companys sales objectives and growth goals. Track analyze and report on campaign effectiveness making datadriven recommendations for improvement. Partner with head of demand generation sales and customer engagement teams to ensure alignment across the buyers journey and develop gotomarket strategies that effectively address our target markets needs.
- Brand Building & Thought Leadership:Lead field marketing and content development programs that enhance Analytic Partners brand identity and voice ensuring strong differentiation in the marketplace through strategic messaging and content marketing strategies including whitepapers articles case studies and paid/earned thought leadership pieces. Ensure marketing maintains a leading voice of influence in strategic decisionmaking.
- Collaboration & Leadership: Work crossfunctionally to implement cohesive strategies and hold teams accountable for ongoing improvement. Provide mentorship and foster a collaborative environment to maximize impact.
- Marketing Objectives & Measurement:Define marketing goals and establish mechanisms to evaluate impact on revenue brand perception and success metrics. Balance shortterm demands with longterm strategic growth and ensure alignment with overall business priorities.
What we look for in you:
- 10 years of professional marketing experience with a strong focus on marketing content development and lead generation for B2B organizations in technology SaaS or consulting services industry.
- Bachelors degree in Marketing Business or a related field; Masters degree preferred.
- Proven experience in running successful multichannel marketing campaigns and driving revenue through targeted marketing efforts through email SEM paid advertising ABM and content marketing.
- Strong understanding of technology consulting or Saas space with the ability to communicate complex service offerings in a clear compelling way.
- Demonstrated success in lead generation sales funnel optimization and campaign management.
- Demonstrated experience in product marketing and sales enablement is a plus.
- Proven ability to define and execute both tactical and strategic marketing initiatives in complex environments.
- Experience developing marketing strategies from the ground up and optimizing organizational processes for efficiency and impact.
- Strong understanding of digital marketing channels analytics and measurement of marketing impact.
- Demonstrated ability to lead and inspire others fostering collaboration and accountability.
- Excellent communication negotiation and people skills.
Our differentiator is Our People! We hire the brightest talent and develop them into leaders. We foster a culture of PEOPLE PASSION and GROWTH.
People: We value our people customers and partners
Passion: We love what we do
Growth: Unlimited growth means unlimited potential
AP is a customerfocused teamoriented organization where innovation and results are rewarded and individuals can chart the course of their own careers.
As a woman founded and led company this has meant supporting a meritocracy where everyone has opportunities to achieve their best and ensure we foster an environment of diversity equity and inclusion. In practice this means we will not only work to recruit a diverse workforce but also maximize the full potential of all of our people. You can read more about our commitment to DEI here
Additionally Analytic Partners participates in the EVerify program in certain locations as required by law.
#LIHybrid
Required Experience:
Director
Employment Type
Full Time
Key Skills
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