Sr Conversion Rate Optimization Specialist
Sr Conversion Rate Optimization Specialist
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1 Vacancy
Job Description
Overview
Join our ambitious team of collaborative strategic and analytical thinkers in contributing to the success of Esris corporate website. As a Senior Conversion & Content Optimization Strategist you will be responsible for improving the performance and usability of Esri by conducting A/B tests and implementing datadriven insights.
In this role you will use your strong background in A/B testing website optimization and data analysis. You will work closely with crossfunctional teams to identify areas of opportunity and execute experiments that optimize content performance improve conversion rates and increase overall user experience.
Responsibilities
- Drive Results. Develop implement and manage an A/B testing strategy and framework for Esri. Use tools such as Adobe Target Adobe Analytics Mouseflow Airtable and SharePoint to track and report on the performance of A/B tests. Support personalization through A/B testing of personalized content.
- Communicate and Collaborate. Collaborate with UX designers analysts researchers campaign managers and product marketing managers to identify opportunities for optimization. Present findings and insights to key stakeholders and provide recommendations for future testing and optimization strategies.
- Analyze data. Develop hypotheses and create test plans to validate these hypotheses. Create execute and analyze A/B tests with the goal of optimizing user experience and content performance and increasing conversion rates.
- Innovate and Adapt. Analyze website and marketing data to identify trends and opportunities for improving user engagement conversion rates and content performance. Stay uptodate with the latest trends in content optimization conversion rate optimization and A/B testing methodologies.
Requirements
- 5 years of experience in website optimization and A/B testing
- Strong analytical skills including experience with data analysis and interpretation
- Proficient with A/B testing tools such as Adobe Target Google Optimize Optimizely or VWO
- Strong understanding of and proficiency with web analytics tools such as Adobe Analytics Google Analytics Hotjar and Mouseflow
- Strong organizational skills
- Able to document and maintain all A/B testing through use of Airtable or equivalent tools
- Strong communication and collaboration skills with the ability to work effectively with crossfunctional teams across all levels of the organization
- Solid understanding of digital marketing and website design best practices
- Ability to travel as needed
- Bachelors in business marketing statistics web analytics data science or related
- Visa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.
Recommended Qualifications
- Familiarity with web personalization
- Masters in business marketing statistics web analytics data science or related field
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Required Experience:
Senior IC
Employment Type
Full Time
