Growth Marketing Lead

In this role you will support DFINITYs continuous growth across all digital channels in collaboration with the rest of the Global Marketing & Adoption team. By utilizing growth marketing techniques you will improve the reach frequency and ultimately the Share of Voice conversion and engagement across our main target groups be it a developer looking to build a Web3 or AI application an enterprise looking to enhance data security a government or NGO eager to employ cuttingedge technology to solve realworld problems or tech enthusiasts who are interested in the unique solutions enabled by the Internet Computer. Working across multiple work streams and projects you will be championing a userfirst and datadriven mindset across digital improving the performance of campaigns marketing programs and our website.
You will report into the Head of Marketing Strategy & Performance and will work very closely with the Institutional Affairs Adoption Business Strategy Growth and Partnerships teams.
This is a hybridonsite position based out of our new office in the heart of San Francisco.

Key responsibilities:

• Plan and execute digital marketing campaigns and programs ensuring branding and messaging consistency across all channels
• Optimize marketing campaigns monitor performance and adjust strategies to achieve KPIs and drive ROI
• Ensure effective allocation of resources via proper forecasting tracking and reporting on campaign performance
• Improve website effectiveness creation of landing pages and the blog
• Implement SEO for the website with the support of an SEO agency
• Plan and execute paid search social media and display advertising for core ICP and products
• Ensure campaign testing and continuous datadriven improvement
• Incorporate tools to improve website analytics capabilities and suggest improvements to the website structure and content
• Work collaboratively with other teams to generate the campaign assets needed for growth marketing initiatives
• Promote datadriven content creation including SEOdriven content marketing
• Plan Inbound Marketing campaigns to attract the right leads
• Oversee ad unit development testing and analysis for continuous improvement.
• Work with agency and internal designers to ensure highly engaging graphic and motion design assets are produced for display advertising
• Provide weekly reports and insights to the wider Marketing team and Leadership

Required skills and attributes:

• 8 years of proven experience in growth marketing
• 2 years of marketing experience with blockchain/Web3 projects
• Expertise in Paid Search Paid Social Display Retargeting Affiliate CRO and SEO
• Expertise with acquisition analysis A/B testing and ad fraud detection
• Uptodate knowledge of mobile performance marketing trends and best practices
• Excellent copywriting skills and spoken English (bonus points for being multilingual).
• Handson proactive and diligent
• Keen interest in Crypto Blockchain DeFi AI (comfortusing decentralized Crypto software such as wallets DEXs etc. a plus!
• An analytical mindset and a proven track record in driving successful digital marketing campaigns
• Be processdriven detailoriented but also pragmatic and servicefocused
• Competent working in a fastpaced environment
• Be able to work in a remote distributed team

Base Salary Range: $125000 $175000/yr

This position can be considered across multiple levels. Total compensation at DFINITY consists of base salary generous bonus and is determined based on multiple factors including job leveling areas of expertise educational background geographic location and overall experience.

In addition to the cash components of our offers we have generous benefits including top tier medical dental and vision insurance; disability insurance; life insurance; 401(k); flexible PTO policy in addition to paid holidays.

About DFINITY and the Internet Computer: