Manager - Database Marketing
Manager - Database Marketing
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Job Description
Overview
As the latest jewel in the renowned Hard Rock crown this exceptional venue is set to redefine entertainment and hospitality in Canadas capital city.
Boasting a prime location Hard Rock Hotel & Casino Ottawa will be a stunning fusion of contemporary style and timeless rock n roll flair. The moment you step inside youll be transported into a world of music memorabilia and nonstop excitement.
Are you ready to experience the ultimate rock star treatment in the heart of Ottawa Let the countdown begin!
POSITION SUMMARY:
Under the direction of the Director of Marketing the DatabaseManageris responsible to develop review andinterpret data analyses and KPIs to focus marketing spends and targets to yield optimum ROI.They also leadthe development and of alldirect mail and email marketing promotional campaigns and specialevents
Responsibilities
ESSENTIAL FUNCTIONS:
- Responsible for all Marketing analyses and KPIs must be able to interpret data and provide reportingfor actionable insights.
- Maintains and updates existingreports on a daily weekly monthly quarterly and annual basis.
- Subject matter expert for Ballys CMP Campaign EBS BI and Tableau
- Utilizes Structured Query Language (SQL) data warehouses relational databases and multidimensional databases in analyzing various data sources (inhouse databases data warehouse otherthirdparty data sources etc. to develop queries and procedures for extracting and communicatingrequired information.
- Develops pro forma and post forma analyses for events and campaigns.
- Makes recommendations for segmentation of offers of new promotions and also optimization of existingpromotions with the goal of producing incremental profits.
- Reviews promotion activity and membership trends to recommend changes in marketing programs asrequired.
- Collaborates with the Marketing team in designing promotional concepts that targets various playersegments including review of creative assets communication to internal departments external agenciesand assisting with .
- Maintains accuracy and integrity of the customer database by tracking returned mail unsubscribesbounced emails selfexclusions reinstated selfexclusions and duplicate accounts.
- Investigates and solves data quality issues and trains new users as needed.
- Worksclosely with the marketing team to coordinate and execute email and direct mail campaigns.
- Works closely with Players Club and Player Development teams on guest related inquiries.
- Coordinates projects with external vendors ensuring data integrity and compliance.Provides regulatory & compliance data and responses.
- Perform other duties as assigned.
- Exhibits conduct in accordance with all AGCO Regulations
Qualifications
EXPERIENCE EDUCATION AND CERTIFICATIONS
- SQL experience is required.
- Proficient knowledge of Microsoft Office with expert skills in Excel
- Business degree or diploma in Business Advertising Marketing and/or a combination ofeducation andwork experience
- Minimum 2 years experience in data management.
- Previous experience in resort casino strongly preferred.
- Experience in database structures and creating queries.
- Knowledge of BallysCasino Marketplace and Tableau Data Visualization a plus.
- Must have experience in customer relationship management (CRM).
- The ability to obtain registration as a Category 1 Gaming Assistant with the Alcohol and GamingCommission of Ontario
SKILLS
- A clear and concise communicator with the ability to communicate stories and insights from largeamounts of data.
- Able to demonstrate good business acumen.
- Flexible to changing business needs.
- Ability to create queries is required
- Superior organizationaland time management skills.
- Strong attention to detail.
- Ability to analyze raw data to find trends anomalies and profitable opportunities.
- Highly motivated and high level of initiative; inspires confidence to work independently and in supportof department goals and business objectives
Physical Demands:
- The Casino environment is hectic fastpaced and often crowded and noisy. May be exposed to casinorelated environmental factors including but not limited to excessive noise and constant exposure togeneral public
Working Conditions:
- Duties and responsibilities are typically performed in a highly regulated and controlled environment but there will be times where you will need to be on the Casino Floor to complete job functions as outlined or pass through this area. On the Casino Floor you may be exposed to casinorelated environmental factors including but not limited to excessive noise.
Closing
Hard Rock Ottawa values diversity and is an equal opportunity employer. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
If you require accommodation to apply or if selected to participate in an assessment processplease advise Human Resources.
We thank all candidates for their interest however only those being considered for an interview will be contacted.
Additional Details
Hard Rock International is an equal opportunity employer. We live our motto LOVE ALL SERVE ALL and strive to foster an inclusive workplace culture for every team member.
We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.
Please contact Human Resources at if you require accommodation at any time throughout the hire process.
Required Experience:
Manager
Employment Type
Full-Time
