About House of Carmen

House of Carmen is Universal Musics innovative inhouse creator marketing platform designed to connect artists with the right digital creators to amplify their music. As part of Universal Musics Audience & Media Team House of Carmen is at the forefront of digital marketing leveraging creatorled campaigns to drive engagement discovery and success for artists globally. We thrive in a fastpaced creative environment where digital trends and datadriven insights shape the future of music marketing.

A Day in the Life of a Creator Campaign Coordinator

As a Creator Campaign Coordinator youll play a key role in sourcing and onboarding digital creators for artist campaigns working closely with both artists and influencers to maximise reach and engagement. Your day may include:

• Researching and identifying the right creators for various artist campaigns

• Engaging with influencers across TikTok Instagram YouTube and X

• Managing and running artist campaigns through the House of Carmen platform

• Collaborating with internal teams to refine campaign strategies

• Analysing campaign performance and reporting insights to enhance future activations

• Keeping up with the latest trends in digital marketing influencer culture and music promotion

Roles and Responsibilities

• Creator Sourcing & Onboarding: Identify recruit and onboard digital creators for artist campaigns

• Campaign : Manage and coordinate campaigns through the House of Carmen platform

• Strategic Collaboration: Work closely with artists managers and internal teams to align creator campaigns with marketing goals

• Trend Monitoring: Stay ahead of trends on TikTok Instagram YouTube and other platforms to ensure campaigns remain relevant

• Performance Analysis: Utilise data tools to track and evaluate the effectiveness of creator campaigns providing insights and recommendations for optimisation

• Platform Development: Provide feedback on creator experiences to help improve the House of Carmen platform

Skills and Experience Required

• Previous experience in the music industry (label or agency side) is a plus

• Experience in fastpaced environments such as influencer or digital marketing agencies

• Familiarity with influencer marketing tools for creator discovery and campaign tracking

• Strong intuition for matching creators with artists and their audiences

• Creative mindset paired with a datadriven approach to campaign performance

• Deep understanding of digital platforms and internet trends (TikTok Instagram YouTube X)

• Experience in marketing a product or onboarding users in any capacity is a plus

Your Impact

As a Creator Campaign Coordinator youll be instrumental in bridging the gap between artists and digital creators ensuring that the right voices amplify Universal Musics talent. Your work will contribute directly to the success of artist campaigns helping to shape how music is discovered and consumed in the digital age.

Why Join Us

• Be part of a dynamic forwardthinking team at the intersection of music creators and digital marketing

• Work with some of the worlds biggest artists and rising talents

• Collaborate in an environment that values creativity innovation and diversity of thought

• Gain experience in one of the most fastevolving and exciting areas of marketing

• Join Universal Music the worlds leading music company and be part of a culture that fosters growth inclusivity and bold ideas

If youre passionate about music creators and digital marketing wed love to hear from you!

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3 and 9

• Private Medical Insurance

• 25 paid days of annual leave

• Interest Free Season Ticket Loan available

• Holiday Purchase scheme

• Dental and Travel Insurance options

• Cycle to Work Scheme

• Salary Sacrifice Cars

• Subsidised Gym Membership

• Employee Discounts (Reward Gateway)