Campaign Architect
Campaign Architect
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Salary Not Disclosed
1 Vacancy
Job Description
Build the next set of innovative and impactful marketing strategies and tactics as a Campaign Architect. Solve problems ranging from how to get the broadest most interesting / exciting way to drive exposure to how do we best talk about our next gen game changing product(s)
This role is perfect for a creative analytical and technically savvy professional who thrives at the intersection of marketing data and innovation.
At Formlabs you have the opportunity to build new products new applications and even markets for our products and company. The Campaign Architect operates at the intersection of marketing sales engineering and product blending all the requirements and efforts of these teams into a cohesive strategy plan and ultimately creating impactful content experiences and value for the customer.. Youll not only lead the charge in crafting impactful campaign strategies at Formlabs but youll also play a pivotal role in building a brand and culture that inspires the world to see whats possible with 3D printing.
The Job:
- Design and execute innovative datadriven marketing initiatives that drive user acquisition engagement and conversions.
- Analyze campaign performance to identify trends optimize ROI and uncover new opportunities for growth.
- Develop manage and analyze A/B and multivariate tests to enhance campaign effectiveness and optimize the user experience.
- Plan and execute crosschannel marketing experiments to improve reach engagement and revenue.
- Collaborate with creative product and engineering teams to align on campaign goals and deliver compelling marketing strategies.
- Develop and oversee the creation of landing pages ensuring seamless user experiences and measurable impact.
- Implement and maintain robust tracking systems to monitor campaign performance and growth metrics effectively.
You:
- Proven track record of architecting and executing successful marketing campaigns.
- Expertise in key marketing channels such as SEO SEM social media and email marketing.
- Proficient in analytics tools like Google Analytics Mixpanel and Heap with a strong ability to turn insights into actionable strategies.
- Detailoriented problem solver capable of breaking down complex initiatives into manageable iterative projects.
- Advanced Excel skills for data analysis and visualization.
- Excellent written and verbal communication skills with the ability to collaborate across teams.
Bonus Skills:
- Handson experience with marketing automation tools such as Marketo.
- Proficiency in setting up clickstream tracking and conducting A/B testing.
- Familiarity with CRM platforms like Salesforce HubSpot or Zoho.
- Experience with project management tools (e.g. Asana Trello or Basecamp).
- Skills in design software like Photoshop Illustrator or InDesign.
Our Perks & Benefits:
- Robust equity program to build future wealth through RSUs
- Comprehensive healthcare coverage (Medical Dental Vision)
- Low cost fund options in our 401K and access to advisors
- Generous paid Parental Leave (up to 16 weeks)
- Tenurebased paid Sabbatical Leave (up to 6 weeks)
- Flexible Out of Office Plan Take time when you need it
- Ample onsite parking & pretax commuter benefits
- Healthy onsite lunches snacks beverages & treats
- Regular sponsored professional development opportunities
- Many optin culture events across our diverse community
- And of course unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.
Even if you dont check every box but see yourself contributing please apply. Help us build an inclusive community that will change the face of 3D printing.
Employment Type
Full Time
