Digital Marketing Specialist

Key Responsibilities:

Marketing

Content Creation:

• Contribute to content creation for blogs newsletters case studies industry news company updates and other marketing channels.
• Produce collateral videos and graphic design materials using Canva PowerPoint and Figma.
• Produce edited video content with Canva.

Social Media Management:

• Manage a posting schedule and calendar of events.
• Oversee social media channels including LinkedIn.
• Generate monthly content themes and develop engaging collateral.
• Create and execute digital marketing campaigns across social media platforms.
• Analyze and report on campaign performance using LinkedIn Analytics Google Analytics Hubspot and other tools.

General Marketing Support:

• Collaborate closely with the product and executive teams to align messaging with value offerings.
• Assist with website design ideas and manage updates with the web development team.
• Conduct internal outreach for content ideas and team updates.
• Stay updated on industry events trends and partnership opportunities.
• Conduct market research on target industries personas and the competitive landscape.

Sales Support

• Generate lead lists through research based on Ideal Customer Profiles (LinkedIn ZoomInfo online channels).
• Measure performance of MQL (Marketing Qualified Lead) generation.
• Follow up and triage with inbound MQLs to the sales team from HubSpot form submissions emails and conferences.

Sales

• Perform outbound sales initiatives including cold calls email outreach and followups.
• Maintain the CRM system (HubSpot) to ensure timely followups.
• Conduct discover calls and schedule demo meetings with the right stakeholders on our team.
• Assist in preparing proposals and creating quotes.
• Attend inperson events (conferences showcases partner events) to generate leads and promote brand awareness.

Qualifications:

• Bachelors degree in Marketing Business Communications or related field.
• 2 years of experience in marketing sales or a similar role.
• Proficiency with Canva PowerPoint Figma and HubSpot.
• Strong understanding of B2B marketing on social media platforms and other digital marketing tools.
• Excellent communication organizational and project management skills.
• Ability to manage multiple projects simultaneously in a fastpaced environment.
• Strong analytical skills with the ability to interpret marketing metrics.

NicetoHave:

• Experience with website management and CMS platforms.
• Familiarity with data analytics tools (Google Analytics SEMRUSH).
• Prior experience in the technology or consulting industry.

What We Offer:

• Competitive salary and benefits package.
• Flexible working environment (remote/hybrid options).
• Professional development opportunities.
• A collaborative innovative and growthoriented team culture.
• Regular offsite social team building activities.
• Opportunities to work on impactful projects with industry leaders.

NewFound Recruiting is a Canadian professional services company headquartered in Ottawa Ontario and is one of Canadas leaders in professional staffing and recruiting. Currently NewFound Recruiting is servicing clients across Canada having established relationships in Ontario (Toronto and Ottawa) Alberta British Columbia Quebec and Newfoundland. By applying innovative techniques we match the right candidate with the right position. Our 20 years of industry experience give you the assurance that we will provide the right answers to your difficult questions.

At NewFound we believe that diversity and inclusion among our teammates are critical to our success. We seek to recruit develop and retain the most talented people from a diverse candidate pool. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to age race colour national origin sex gender sexual orientation religion physical or mental disability or any other category protected by law. All employment at NewFound is based on personal merit qualifications experience ability and job performance. NewFound welcomes and encourages applications from people with disabilities and we will provide reasonable accommodations accessible formats and communication support upon request during the recruitment and selection process. If you require accommodation please contact Human Resources