Media Executive - Kplc

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of toprated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the toprated television station and 100 markets with the first and/or secondhighestrated television station as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a fullservice digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About KPLC:

KPLC is located in beautiful Lake Charles Louisiana. Situated along Lake Charles and the Calcasieu River Lake Charles is known for its industry booming economy and culture. Lake Charles is the fifthlargest city in Louisiana. KPLC began broadcasting in the summer of 1954 and is consistently one of the nations most innovative and mostwatched television stations ranking among the top 5 Nielsenrated stations nationally throughout the year.

Job Summary/Description:

KPLC is currently searching for a Multimedia Executive to work with local businesses to help them generate sales and increase their profitability. This position utilizes an audiencebased sales approach selling across all product platforms to provide marketing solutions to current and new customers. All candidates should have proven closing abilities be skilled at cold calling and can develop New Business. Candidate must be enthusiastic confident driven and a selfmotivated hunter.
If you excel at developing new clients selling multiplatform solutions creating unique ideas to market products and have sales experience then you would make a great addition to our team.

Duties/Responsibilities include but are not limited to:

Create a strategic business plan to meet and exceed revenue goals and targets on a monthly quarterly and annual basis
Develop new local direct business
Conduct Needs Analysis and account reviews to uncover the customers most essential needs.
Demonstrate product knowledge and value to customers.
Create and deliver formal presentations to clients/prospects
Provide followup assessments of advertising effectiveness
Collaborate with Traffic personnel to provide timely and accurate traffic instructions
Use CRM (Matrix) to manage daytoday activity weekly/quarterly projections
Conduct account maintenance including makegoods posts reports aging & collections

Qualifications/Requirements:

Bachelors or equivalent degree
Outsides sales experience required
Selfmotivated and enthusiastic personality is crucial
Must be able to manage time effectively work independently and as part of a team
Strong written and oral communication skills proficient in using MS Office products and CRM software
A real desire to understand clients and their business needs
Must be creative flexible and able to adapt to industry changes
Ability to handle multiple projects prioritize and complete specific tasks on time
Drivers license and dependable transportation required
MVR required

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGrayTV UltiPro selfservice portal

KPLCTV/Gray Media is a drugfree company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or genetics. In addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.