Digital Copywriter
Digital Copywriter
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Primary Purpose
The Digital Copywriter will be responsible for crafting compelling and engaging content for various digital platforms including websites email campaigns and online advertisements. This role requires a strong understanding of SEO principles excellent writing and editing skills and the ability to adapt tone and style to different audiences across the DTC B2B and B2E lines of business.
This is a hybrid position requiring 3 days onsite at our headquarters in Newton MA.
Bright Horizons is trusted by families and employers around the world for highquality child care and early education backup care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Essential Functions/Responsibilities
- Write compelling and engaging email copy that helps to drive Bright Horizons registration utilization of benefits and customer engagement.
- Develop content for various digital channels to ensure a cohesive brand voice.
- Create persuasive content for landing pages and website pages that align with marketing campaigns and objectives.
- Collaborate crossfunctionally with multiple stakeholders including the Customer Relationship Management (CRM) team to develop and execute email marketing strategies.
- Conduct research to understand target audiences and tailor content to their needs and preferences.
- Optimize email website and landing page copy for SEO and user experience.
- Assist in A/B testing and analyzing the performance of email campaigns landing pages and website content.
- Stay uptodate with competitors industry trends and best practices in email marketing SEO and copywriting.
- Utilize writing skills and demonstrate innovation to create original solutions
- Work with design copy and social media counterparts to ensure continuity across all digital touchpoints
Minimum Qualifications:
- Bachelors Degree in Marketing Communications English or a related field Required
- 2 years of experience in copywriting marketing or a related field
Preferred Qualifications:
- Excellent writing editing and proofreading skills.
- Strong understanding of email marketing principles and best practices.
- Basic knowledge of SEO and digital marketing.
- Ability to work collaboratively in a team environment.
- Strong attention to detail and ability to meet deadlines.
- Proficiency in using email marketing platforms (e.g. Salesforce Marketing Cloud Mailchimp Constant Contact) is a plus.
- Experience with CMS platforms like Salesforce or WordPress to manage and update website content is a plus.
- A portfolio of writing samples including email landing page and website copy is preferred.
- Experience with utilizing AI to create workflow efficiencies and optimize copy is a plus.
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
- Longterm and shortterm disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk ator . Determinations on requests for reasonable accommodation will be made on a casebycase basis.
Employment Type
Full-Time
