Marketing Specialist Brazilian Market
Marketing Specialist Brazilian Market
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 68640 - 75000
1 Vacancy
Job Description
About Weee!
Weee! is the largest and fastestgrowing ethnic egrocer in the United States operating in one of the largest underserved categories in retail with affordable access to exciting ethnic food. By partnering with local suppliers redesigning the value chain and leveraging social buying Weee! is reshaping the grocery business entirely. You can read more about us on Business Insider Reuters and TechCrunch.
Weee! is headquartered in Fremont CA and is currently available coast to coast with exceptional growth 5x YoY) across geographies categories and ethnicities. We have raised $800M in funding to date from leading investors including Softbank Vision Funds DST Blackstone Tiger Global Lightspeed Ventures Goodwater Capital XVC and iFly. The opportunity now is to join a rocketship as we prepare for the next stage of growth and an eventual public listing.
This role is onsite 5 days a week in Fremont CA
About the role
Were looking for an exceptional Marketing Specialist who is passionate about creating and delivering effective new user and community building initiatives that target the Brazilian community. In this role you will be collaborating with Marketing Product and Merchandising teams to develop bestinclass online and offline marketing efforts via organic social paid media and community/messaging marketing channels. You will be responsible for owning the Brazilian new user and digital community strategy and running various ongoing and seasonal marketing campaigns and partnering with Category Buyers to curate products that engage the Brazilian audience.
Responsibilities
- Identify target audiences positioning and messaging to communicate value proposition of the platform across offline and online channels
Enhance social media presence by cultivating owned media channel to drive awareness create online communities and fuels lead generations by developing and executing impactful marketing campaigns
- Own paid media strategies to drive ecommerce new user acquisition including managing onlinetooffline initiatives and app acquisition campaigns
- Develop impactful content and creatives in alignment with content and design teams that resonates with target audience
- Support of a comprehensive marketing plan aligned with the companys goals and strategy identified by the Market leader
- Collaborate with stakeholders from teams like merchandising product design in creating brand awareness
- Track the weekly campaign performance to understand trends and identify opportunities forecast channel performance to support the development of future marketing strategies
Key Qualifications
- BA in marketing Public Relations Communications or related fields; equivalent work experience will also be considered
- 2 years of experience in managing social media campaigns (WhatsApp Instagram TikTok etc) and digital media targeting diverse users
- Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels
- Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
- Demonstrable experience in marketing research analytics and tools to assess performance
- Proven capability to leverage data to drive business decisions & marketing optimization
- Wellorganized and detailoriented
- Collaborative team player and with strong problem solving abilities
- Selfmotivated curious and adaptable to a fast paced evolving environment
- Excellent written and verbal communication skills in English and Portuguese
- Passion for food and deep understanding of Brazilian culture food and nuances within Brazilian and other Latino communities in the US.
Benefits
- Comprehensive health insurance package including medical dental and vision. PPO/HMO packages
- 401k 4 company match
- Equity and Bonus
- Vacation sick and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credits
Compensation Range
- The US base salary range for this fulltime position is $
- This role may be eligible to discretionary bonus incentives and benefits
- Our salary ranges are determined by role level and location
The range displayed on each job posting reflects the minimum and maximum base salary for new hires for the position across all US locations. Within the range individual pay is determined by multiple factors like jobrelated skills experience and work locations. Your recruiter can share more about the specific salary range during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include any variable compensation elements.
Weee! is an equal opportunity employer welcomingall qualified applicants regardless of race color religion sex sexual orientation gender identity national origin disability status protected veteran status or any other basis prohibited by law. Discrimination or harassment of any kind is not tolerated at Weee!.If you need to inquire about an accommodation or need assistance with completing the application please email us at.
For more jobs and to find out more about Weee! visit our career page: Vision Funds
Required Experience:
Unclear Seniority
Employment Type
Full Time
