Senior SEO Data Analyst
Senior SEO Data Analyst
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
$ 100000 - 120000
1 Vacancy
Job Description
Senior SEO Data Analyst
Hearst Newspapers is looking for a sharp curious and highly skilled Senior SEO Data Analyst to join our Business Intelligence team and help power the next generation of organic search growth across our wide portfolio of media brands.
If youre passionate about SEO data and the future of digital journalism this is your chance to make an outsized impact. Youll be embedded in our Business Intelligence team and in lock step with the Performance Content Team you will guide with editorial product and analytics stakeholders to drive meaningful results. Your insights will directly influence the content strategy and technical foundation of news lifestyle and data journalism coverage that reaches millions of readers.
The candidate best fit for this role is someone who is a data ace has a solid understanding of SEO including best practices and technical understanding and has a track record of translating data into actionable insights.
This position is hybrid with 3 days in our New York office.
Responsibilities:
- Partner closely with our Performance Content Team editorial leads and product partners to uncover insights and opportunities that grow SEO traffic across our network.
- Design maintain and improve KPI tracking systems and dashboards to measure search performance and guide decisionmaking.
- Use cutting edge tools like topic modelling algorithms LLMs and other machine learning tools to scale SEO analysis across a wide range of sites and content.
- Use your technical and analytical skills to audit content identify SEO gaps and surface actionable recommendations.
- Lead the analytics strategy for SEO tests and initiatives ensuring experiments are wellinstrumented results are clear and next steps are datadriven.
- Monitor organic search performance using tools like GSC Botify and SEMRush and spot issues before they become problems.
- Translate complex findings into clear compelling stories for stakeholders across editorial product and executive teams.
Requirements
- 2 years of dedicated SEO analysis experience focusing on data.
- Experience working in a digital media environment is preferred.
- Strong understanding of technical SEO including the ability to recognize and identify indexing and crawl issues.
- Deep understanding of key search performance metrics.
- Fluency with SEO data tools such as Google Search Console Botify Screaming Frog SEMRush or similar.
- Fluency with analytics tools such as Google Analytics Chartbeat Parse.ly
- Fluency with a BI/Visualization tools such Looker PowerBI or similar.
- Proficiency with SQL for data analysis.
- Experience with Python or R for data analysis.
- Experience preparing reports and sharing data insights with technical and nontechnical stakeholders.
- Ability to develop and test hypotheses based on findings from prior analyses.
- Proven fluency in translating search data into actionable recommendations be it presentations and strategic guidance for editorial teams or technical specs for product and engineering.
- Strong communication & collaboration skills. This is a highly collaborative role working across multiple technical and nontechnical teams.
In accordance with applicable law Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City.The reasonable estimate if hired in New York is $100000$120000. A final decision on the successful candidates starting salary will be based on a number of permissible nondiscriminatory factors including but not limited to skills and experience training certifications and education.
#LIMH1
Required Experience:
Senior IC
Employment Type
Full-Time
