Content Marketing Manager

Mudflap serves the $800B trucking industry the backbone of the U.S. economy. Our marketleading payment products help truckers save thousands of dollars on fuel (their #1 business expense) while providing our fuel stop partners with access to new hardtoreach customers. Were a fastgrowing marketplace business looking for a new customerobsessed teammate to join us on this exciting journey.

Mudflap is looking for a talented and branddriven Copywriter & Content Marketing Manager who can craft compelling audiencespecific content that speaks directly to the needs challenges and aspirations of truck drivers fleet managers and the broader trucking community.

This role is all about writing with purpose clarity and impactwhether its crafting persuasive ad copy engaging social media posts highconverting emails or storytellingdriven blog content. Your ability to immerse yourself in the voice tone and world of truckers and fleet operators will be essential in creating content that feels authentic relatable and deeply resonant.

Youll work closely with marketing product and customerfacing teams to develop copy that not only reflects Mudflaps brand identity but also speaks the language of our customershelping them feel seen understood and valued.

This role involves a hybrid work approach balancing inoffice collaboration with the ability to work remotely.

Expectations (In this role you will):

• Develop a deep understanding of our audience truck drivers and fleet managers and write in a tone that builds connection and trust
• Craft clear engaging and persuasive copy for a variety of channels including website pages email marketing social media digital ads landing pages and product descriptions
• Capture and refine Mudflaps unique brand voice ensuring consistency across all written communications
• Translate complex ideas and product features into simple compelling messaging that resonates with our customers
• Write highconverting ad copy for paid campaigns across Google Meta and other advertising platforms
• Create compelling storytellingdriven blog content that showcases the lives and challenges of truckers while positioning Mudflap as a trusted partner
• Develop thought leadership and sales enablement assets (e.g. whitepapers case studies) to position Mudflap as an industry leader
• Work crossfunctionally with product sales and customer success teams to craft messaging that aligns with business goals
• Continuously refine and test messaging using customer feedback and engagement data to optimize content for impact
• Stay ahead of industry trends to identify content opportunities and drive innovation

Experience (What we look for):

• 3 years of experience in copywriting content marketing or brand storytelling ideally in a B2B or bluecollar industry
• Proven ability to write in a brand voice that aligns with a specific customer base (bonus if you have experience writing for industries like trucking logistics transportation or fleet management!
• Strong portfolio showcasing persuasive ad copy website content email campaigns and engaging social media writing
• Experience crafting highconverting messaging for landing pages ad campaigns and email sequences
• Ability to adapt messaging based on audience insights customer behavior and brand positioning
• A deep respect for and ability to connect with bluecollar audiences using language that is straightforward clear and engagingwithout feeling forced or overly polished
• Excellent collaboration skills with the ability to work crossfunctionally to ensure messaging is aligned across departments
• Familiarity with SEO best practices to optimize website and blog content

Perks and Benefits (What we offer):

• A committed team on a mission to change a massive industry for the better
• A high bar for quality and commitment to selfimprovement
• An open mind to new ideas and methodologies
• Competitive salary and benefit options
• Opportunities and support for major career growth

The salary range for this role is $90000 $120000. This information reflects a base salary range for this position based on current market data which may be subject to change as new market data becomes available. The candidates skills experience and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or shortterm incentives. Our benefits include medical/dental/vision insurance 401(k) with company match WFH stipend and PTO.

Company overview (Who we are):

Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by toptier venture investors including QED Matrix Partners Commerce Ventures NFX and 500 Startups and included in the Forbes Fintech 50 list Mudflap offers fleet fuel management solutions. Our core team hails from Disney Uber Procore DoorDash Google Meta Capital One Affirm and Brex.

Here are the core values that we believe in and look for in new teammates:

• Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
• Make it Count: Act like an owner by focusing on the impact of your work
• Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
• Sweat the Details: We keep our standards high and achieve them by paying attention to every detail
• Be Curious: Use a growth mindset to question assumptions take calculated risks and stretch the boundaries of whats possible