The Director of Acquisition will play a crucial role as a member of both our marketing leadership team and the wider company leadership. This highly collaborative position is central to MOOs aspiration to revolutionize the world of customized products.
In this role you will be responsible for driving new customer growth and own new customer revenue. Youll leverage your extensive marketing leadership experience and deep understanding of the B2B landscape to develop and implement strategies that deliver sustainable measurable growth.
This is a 12month maternity cover position and is a hybrid role with the expectation of being in a MOO office 23 days per week.
What Youll Do:
Drive the acquisition strategy and focusing on new customer growth and revenue.
Direct and lead the team to drive both short term demand and our brands reputation
Develop repeatable sustainable and predictable customer acquisition strategies across both ecommerce and lead generation channels.
Collaborate closely with the Director of Commercial Performance and Pricing to optimize media spend market mix and testing strategies.
Leverage datadriven insights to continually measure analyze and optimize marketing performance.
Design and implement multichannel digital marketing campaigns (including SEO PPC email marketing social media and content marketing).
Maximize the use of Braze (our new ESP) and Snowflake (our customer data platform) to deepen our understanding of potential customers and improve acquisition results.
Your Qualifications:
Deep expertise in digital marketing and proven ability to impact key performance metrics such as lead generation conversion rates ROAS and customer lifetime value.
Extensive experience crafting and implementing successful omnichannel marketing strategies.
Strong analytical skills with a proven record of leveraging data and analytics tools to drive campaign performance.
Uptodate knowledge of evolving digital marketing trends and technologies with a proactive approach to testing and adopting innovative methods to drive performance
Leadership Strengths:
Exceptional leadership skills with the ability to build mentor and motivate highperforming teams.
Proven track record of successfully leading strategic initiatives managing crossfunctional teams and delivering projects within deadlines and budgets.
Commitment to fostering a datadriven collaborative and accountable team culture.
Ability to balance strategic oversight with handson management ensuring your team feels supported inspired and guided to deliver outstanding results.
If youre passionate about driving growth thrive in dynamic environments and are excited to join a team dedicated to creativity and delivering impactful marketing initiatives wed love to hear from you.
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